Ford Selects Kryptek Obskura Wrapped Truck for Outstanding Achievement in Design at the 2019 SEMA Show
The J Robert Marketing team has done it again – this time turning a black 2019 Ford F-150 into a Patriotic, award-winning, off-roading dream.
Kryptek and J Robert Marketing have successfully partnered in the past, but when Kryptek Founder and CEO Butch Whiting suggested adding Black Rifle Coffee Company (BRCC) to the mix, it’s no surprise the collaboration ended in an award winning design.
“We build high-profile promotional vehicle projects every year, and the SEMA Show in Las Vegas is often referred to as the Super Bowl of custom vehicles. You don’t show up there if the vehicle isn’t extremely cool and put together with the best workmanship and quality possible. I wanted to build another ‘adventure style’ truck and combine it with a Patriotic message,” said Jhan Dolphin, president of J Robert Marketing. “The real fun starts when you align the vehicle’s design and custom features to the emotions connected to an [authentic] brand – and when we learned about Kryptek’s new Obskura pattern, it seemed like a natural fit for the Black Rifle Coffee truck.”
Kryptek’s Obskura Nox pattern in a satin-finish was combined with the black-gloss finish of the truck, creating an impressive, eye-catching design. The black, grey and tan colors of the Obskura pattern inspired and match the custom leather seating in the interior of the truck.
Dolphin says he believes it was the design and Kryptek pattern that awarded them Special Recognition by Ford for Achievement in Design at this year’s SEMA Show held last week in Las Vegas.
“The vehicle is very attention-getting, and our team hopes it will bring additional attention to Veterans and the work done by Kryptek, BRCC, and all the companies that got behind the project,” Dolphin added.
Surrounded by large crowds and great responses during the show, the Ford truck was completed by some of the best experts in vehicle customizations including design work by CPV Paint & Graphics, suspension and fabrication work by Attitude Performance, and a custom sound system by Soundz Plus.
“With decades of combined experience creating one-of-a-kind show vehicles, it has been amazing to see each of the team members add their own brand of unique styling and attention to detail on this project,” said Dolphin.
The Ford SEMA Show held annually in Las Vegas, NV is a premier automotive trade show event with over 2,400 exhibitors. The SEMA Show draws the industry’s brightest minds, hottest products and over 70,000 domestic and international buyers.
The Ford truck will attend numerous live events, trade shows and shows throughout 2020 and be featured by magazines and other media outlets.
About Kryptek Outdoor Group: Kryptek provides combat proven features and designs in ultra-high-performance technical and tactical outdoor adventure apparel. Kryptek products are continuously tested and proven in austere combat environments and extreme hunting conditions. Constant improvement and feedback is implemented into future designs with the end-goal of providing our products to outdoor adventurers who demand the utmost in quality and overall performance in their gear.
