“HCC Busan” Designed as a Four-Story Exhibition Space Offering Visitors a Helinox Brand Experience that Melds Modern Design with Nature
Helinox, the brand that created the category of lightweight, portable furniture, announces the recent opening of its second multi-story creative center, “Helinox Creative Center Busan,” (HCC Busan). Busan is the second largest city in South Korea and is known for its beautiful mix of mountains, beaches, temples and urban design.
The HCC model blends a showroom, store, workspace and brand experience together, and is built to welcome consumers and take them on a journey through the design ethos, craftsmanship, products and collaborations that are the foundation of Helinox.
HCC Busan is located on Dalmaji-gil Street, which links Haeundae and Songjeong, two of the most famous beaches in Korea and both known for incredible surfing. Reflecting its location, the HCC Busan building was fully remodeled to resemble waves, adding a modern design to the street while also blending in with and reflecting the surrounding nature.
“The opening of our new creative center was met with so much support and excitement for the brand. I’m looking forward to seeing the growing synergy between this new meeting of Helinox and the city of Busan, a city full of vitality with abundant festivals throughout the four seasons and the wonderful scenery created by the sea,” said Young Lah, CEO of Helinox.
Presenting the full range of Helinox’s lightweight, portable furniture and accessories, the HCC Busan features circular stairs that create flow between four levels, each designed with purpose so visitors can enjoy the ocean views, scenery and environment. The second floor features the outdoor line, including Helinox’s legendary Chair One, the original product that created the category of portable, outdoor furniture, all crafted with Helinox’s aluminum alloy that expresses the lightness and strength of the brand’s outdoor line. A full wall of screens will display Helinox video content, telling stories of the brand’s history, trips, experiences and collaborations. The all black third floor displays the Tactical line, products for a variety of environments and applications and reflecting military-inspired fashion trends. Finally, the fourth floor features a cafe and Helinox’s Home collection, standout colors, designs and fabrics that are ideal for use in daily life, camping, commercial spaces, and as design accents.
In addition to the product showcase, HCC Busan includes space for cultural activities and relaxation, including a spacious terrace that opens to the sea and exhibition spaces for cultural events and pop-up stores.
To celebrate the opening of HCC Busan, Helinox collaborated with Hiroshi Fujiwara and fragment design to introduce a new limited edition collection. The opening also featured events for visitors including HCC Busan Community Day and Cyan Blue: The One.
Learn more about HCC Busan: https://helinox.com/blogs/news/in-store-events
