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Hobie® Eyewear Rides the Wave of Innovation at Surf Expo 2024

Hobie® Eyewear, a pioneer in vision on the water, is poised to make waves at Surf Expo 2024, hosted at the Orange County Convention Center in Orlando, FL from January 10-12. The brand is prepared for an unrivaled experience at the expo, where industry professionals and enthusiasts converge.

As part of its commitment to pushing the boundaries of eyewear excellence, Hobie® Eyewear is excited to showcase its latest innovations in polarized technology. Seamlessly integrated into its eyewear, their cutting-edge polarized lenses ensure better, clearer, and more precise vision, setting Hobie® Eyewear apart in quality and craftsmanship. Stephen Vaughan, Senior Director, Product Development, shared, “Surf Expo is our first opportunity each year to showcase our new collection to the market. We’re especially excited this year to highlight our new surf-inspired lifestyle frames, such as Cortez and Blockhead. These new styles along with proven classics like Woody SportWrights, and Maywood will give our fans in the surf community many options to complete their look.”

New Style “Cortez”

Exclusive Show Special Sales Programs can be discovered by connecting with Hobie® Eyewear’s sales team at Surf Expo or ahead of time at sales@hobieeyewear.com. Oliver Reyes, National Sales Manager, emphasized his excitement for the show. He stated, “Surf Expo has proven to be a place where we can gather new ideas from our customers. Last year’s show fueled our creativity, sparking the birth of fresh styles, eye-catching POP displays, and innovative fixtures. Our dedicated team has crafted an exclusive ‘Surf Expo Special’ sales program, designed to propel new and existing customers toward unparalleled success in 2024.”

Dylan Coates, Marketing Manager, expressed enthusiasm, stating, “We’re thrilled to ride the wave of excitement at Surf Expo once again! Hobie® Eyewear is back and ready to show off our newest innovations to the surf community. We have a full slate of activations planned, so join us at booth #825 for giveaways, happy hours, and more.”

Attendees are invited to join Hobie® Eyewear for celebratory Happy Hours on Wednesday, January 10, and Thursday, January 11, from 4-6 pm. This provides an opportunity to unwind with Hobie® Eyewear and fellow enthusiasts, sharing the stoke that the surf community brings. A highlight is the chance to win a limited edition Hobie Surfboard at Booth #825—a surfboard embodying the spirit of Hobie® Eyewear and the thrill of the surf.

Don’t miss the chance to experience the energy, excitement, and innovation that Hobie® Eyewear brings to Surf Expo 2024. Visit Booth #825 at the Orange County Convention Center for an immersive journey into the world of surf-inspired eyewear.

Since 1982, Hobie® Eyewear has made being on the water easier and more enjoyable – pioneering a better, clearer, and more precise kind of vision. Merging expertly crafted designs with premium polarization, durability and innovative technologies has been at its core, following in the footsteps of visionary creator Hobie Alter. Hobie’s growing product catalog includes the ultra-light Floating Collection, HydroClean™ repellent lens coatings and Quick-Swap Interchange lenses to fit every outdoor enthusiast’s needs. Find out more at www.hobieeyewear.com and follow their adventure on FacebookInstagram and YouTube at  @HobieEyewear.

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