On Saturday, May 25, 2024, professional angler Carl Jocumsen led a successful lake cleanup at Lake Chickamauga, hosted at the Soddy Daisy Park Bird Sanctuary. This impactful event, supported by Hobie® Eyewear, brought together community members and environmental enthusiasts dedicated to preserving the beauty and health of our beloved waterways.
A Day Dedicated to Clean Waterways
The cleanup event, held from 9 AM to Noon, saw a remarkable turnout of volunteers who shared a common goal: to remove litter and debris from Lake Chickamauga and its surrounding areas. Participants worked tirelessly to collect trash, ensuring the lake remains a pristine habitat for wildlife and a treasured outdoor playground for all.
Carl Jocumsen, a passionate advocate for environmental conservation through his organization, Fear My Heart, was at the forefront of this initiative. “The Fear My Heart Lake Chickamauga Cleanup was a massive success! We had just over 70 people show up through the rain and the storms to clean up the lake and we made a big difference. We’re estimating that we pulled ten to fifteen thousand pounds of trash from the lake,” said Jocumsen. “It was inspiring to see so many passionate people work together. We can’t thank Hobie Eyewear and all our sponsors enough for supporting the day and making it as fun as possible. The kids absolutely loved the duck hunt while helping clean up the bank. It was a massive win for everyone involved!”
For a closer look at the event, check out Carl Jocumsen’s Instagram reel.
Hobie® Eyewear’s Commitment to Sustainability
Hobie® Eyewear, known for its high-quality sunglasses designed for outdoor enthusiasts, was proud to support this event as part of its ongoing commitment to sustainability and environmental activism. The company provided essential resources and promotional items to encourage participation and reward the volunteers’ hard work.
“We believe in giving back to the communities that support us,” said Dylan Coates, Marketing Manager at Hobie® Eyewear. “Events like these are vital in protecting our natural environments, and we’re honored to partner with Carl Jocumsen and Fear My Heart to make a tangible difference.”
Rewards for Participation
As a thank you to those who joined the cleanup effort, Hobie® Eyewear offered several exciting incentives:
- Free Hobie® Eyewear Reusable Cup & Discount Card as a token of appreciation to all attendees.
- Top Trash Collectors: The top two individuals who collected the most trash were awarded fully loaded Swag Bags filled with premium Hobie® Eyewear products.
- Hobie® Eyewear Duck Hunt: Adding a fun twist to the day, 20 little Hobie® Eyewear ducks were hidden around Lake Chickamauga. Participants who found a duck could exchange it for a free pair of Hobie® Eyewear Floating Sunglasses, enhancing the event’s excitement and engagement.
For more insights, visit Hobie Eyewear’s Instagram reel.
Join Us in Making a Difference
Hobie® Eyewear is committed to delivering innovative eyewear solutions designed for outdoor enthusiasts. With a strong focus on sustainability, Hobie® Eyewear continuously strives to reduce its environmental footprint and contribute positively to the communities it serves. Hobie® Eyewear and Carl Jocumsen invite everyone to join their mission to protect and preserve our outdoor playgrounds. By participating in cleanups and supporting sustainability initiatives, we can ensure that natural spaces like Lake Chickamauga remain clean and vibrant for years to come.
“This is what Fear My Heart is all about. This is why we do it and these are the people that we want showing up. People that show up when the conditions aren’t perfect and it’s uncomfortable and raining, “Jocumsen explains. “It means the world to us, and we can’t thank you enough!”
About Carl Jocumsen and Fear My Heart
Carl Jocumsen, an esteemed professional angler, founded Fear My Heart to help people overcome self-doubt and build confidence to reach their ultimate potential with heart. Representing the underdogs, the unnoticed, those who never give up and can overcome the odds. When raw talent isn’t an option, it comes down to HEART. If it’s competing in your chosen sport, becoming the best version of yourself, or helping uplift your fellow human beings, it’s going to take HEART. You Can’t Beat Heart! Carl has used his Fear My Heart platform to promote environmental stewardship and conservation efforts. Through various initiatives and partnerships, Fear My Heart aims to protect natural habitats and inspire others to take action to preserve our planet.
For more information about Hobie® Eyewear, Carl Jocumsen, and future events, please visit Hobie® Eyewear’s website and Fear My Heart’s page.
As the exclusive licensee for Hobie® Eyewear, Eyeking LLC stands as a multi-generational, award-winning design firm dedicated to crafting and delivering distinctive eyewear globally. Specializing in private label and licensed eyewear, Eyeking LLC fosters the evolution of Hobie® Eyewear, a brand inspired by the legendary waterman Hobie Alter. This sunglasses collection is tailored for outdoor enthusiasts, water sports athletes, and those passionate about adventure. Since 1982, our extensive line of performance polarized sunglasses has consistently upheld a legacy of cutting-edge vision technology and design focused on enhancing performance. Committed to excellence and driven by a shared love for enriching outdoor experiences, Eyeking LLC and Hobie® Eyewear jointly shape the future of performance eyewear. Explore the collection at www.eyeking.com or www.hobieeyewear.com for more information.
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