Huk Partners with Tournament Veterans as Title Sponsor of First-of-Its-Kind Huk Charleston Cobia Cup, Set for June 4 – 7

Performance Fishing Brand Presents the Southeast’s Ultimate Saltwater Showdown with Record-Breaking Purse, Highlight of Two-Tournament Event in Charleston, SC

CHARLESTON, S.C. (April 8, 2025) – Huk, the leader in performance fishing apparel, is proud to present the first-ever Huk Charleston Cobia Cup – the premier tournament of its size in the mid-Atlantic, taking place in Charleston, S.C. on June 4-7, 2025.

The Huk Charleston Cobia Cup brings together top anglers from across the Southeast region for a high-stakes competition with a record-breaking cash purse projected to reach more than $150,000. This new event debuts as the highlight of the Huk Tournament Series, hosted by veteran tournament organizers and co-founders Brian Roberts and Joel Levine. Huk will serve as the title sponsor of the newly created 2025 Cobia event in this unique dual saltwater fishing tournament, coupled with the inaugural Huk Charleston Billfish Cup – featuring a $20,000 Jackpot Entry with a minimum payout of $140,000 to one winner for most blue marlin releases.

“Huk is proud to help establish a groundbreaking event for the Southeast regional fishing community as part of our professional tournament series,” said Scott Smith, VP of Marketing at Huk. “We’re excited to set a new bar for the level of competition in a dedicated Cobia fishing tournament, with a $20,000 absolute guaranteed purse projected to be over $150,000 with added entry levels. We’re thrilled to be bringing the Huk Charleston Cobia Cup to our backyard and continue building our brand legacy as the leader in elite sportfishing performance.”

The Huk Tournament Series Events will take place over four days, June 4 – 7, featuring a world-class lineup of tournament festivities hosted by Saltwater Cowboys on Charleston’s Shem Creek. Registration is now open to entry, and participants will enjoy daily waterfront activities including:

• Live Daily Weigh-Ins, June 5-7 – showcasing top catches, shifting leaderboards, and intense competition all open to the public
• Vendor Village – featuring a dynamic hub of brand activations, product demos, games, and interactive experiences from tournament sponsors
• Live Music, Food, and Entertainment – bringing a vibrant, community-driven atmosphere to host venue Saltwater Cowboys 
• High-Energy Awards Ceremony – an unforgettable tournament finale bringing together national headliners and some of the biggest names in the fishing industry

The new Huk Charleston Cobia Cup will run simultaneously alongside the Huk Charleston Billfish Cup – the Carolina leg of the Sport Fishing Championship (SFC) league streamed internationally. For this elite event, local teams will compete head-to-head with SFC qualifying teams traveling from Walkers Cay, Bahamas.

Additionally, a portion of tournament proceeds, entry fees, and silent auction benefits will fund local cobia conservation and hatchery programs along the Atlantic seaboard in partnership with the Community Professional Response Initiative, as well as Waddell Mariculture Center’s hatchery efforts – with support from industry sponsors. Cobia catch limits for the tournament will be raised to 40 inches – up from the 36-inch minimum required by SC DNR. Every angler will also be given fin clip genetic collection kits, providing valuable scientific data for all species kept as well as released.

“As longtime friends and partners, we are pumped to team up with Huk once again as title sponsor of this new premier Huk Tournament Series,” says Joel LeVine, Co-Founder of the Huk Charleston Cobia Cup/Billfish Cup & owner of Redfin Charters. “Competing anglers will experience one of the best fisheries on the East Coast, and together, we’re looking forward to making the Charleston Cobia Cup South Carolina’s top inshore tournament.

Registration is now open for the Huk Cobia Charleston Cup. Spots are limited, with early bird savings of $300 on regular entry available through June 1, 2025. Anglers can learn more about the tournament and register at CharlestonCobiaCup.com. 

About Huk

Huk was founded in 2014 to redefine fishing gear with innovative performance-driven apparel and footwear that inspires bold, adventurous lives on and around the water. Engineered for comfort and durability, Huk’s award-winning designs span technical fishing outerwear and all-day sun protection to versatile off-water style. Advanced technologies integrate ICE cooling features, moisture-wicking fabrics, and superior UPF ratings—trusted by guides, captains, and pro anglers alongside adventure-seekers of all ages. The brand’s full-throttle energy and vibrant, color-forward styles geared for men, women, and kids are core to its inclusive, fun-loving community. Built for every outdoor pursuit, Huk is driven by the joy of chasing extraordinary experiences no matter the forecast, staying true to its motto: “First to the Fish.” For more information, visit huk.com.