RENO, NV – (October 14, 2016) – Legacy Sports International, Inc., leading U.S. importer of firearms and shooting accessories, is pleased to announce the addition of industry exec, Laura Evans, to lead marketing efforts for Legacy Sports International and Reno Cerakote Hydrographics.
“Laura brings a wealth of firearms industry knowledge and marketing experience to our growing team,” says Legacy Sports International President and CEO, Gene Lumsden. “Her passion for the shooting sports industry is incomparable, and her knack for communications is an asset we’ll leverage to exceed our marketing and business development goals,” he said.
In her new role as Director of Marketing and Media Relations, Evans will oversee marketing and public relations, as well as corporate communications, advertising, and trade shows. Reporting to Lumsden, Evans’ attention will focus on marketing planning, digital marketing, strategic partnerships, and increasing brand visibility.
“The name ‘Legacy’ brings with it a sense of family and tradition,” says Evans. “Everything about Legacy Sports International affirms those perceptions and I’m proud to play a role in their history of quality, value, and community support,” she added.
Prior to joining Legacy Sports International, Evans employed her marketing expertise at Crosman Corporation, LaserMax, Pyramyd Air, Legally Armed America, Gun District, and her own firm, Silver Bullet Marketing. She is a lifetime member of the NRA, an avid supporter of law enforcement and the U.S. military, and has a soft spot for historical fiction. Married to a New York State Trooper, she’s the mother of a U.S. Marine, and her daughter is studying to become a pharmacist. Evans is a steadfast supporter of the Second Amendment, a recreational shooter, avid gardener, and shares her home with her husband, her two dogs, and a rescued Maine coon cat.
For more information about Legacy Sports International, Inc., please visit the company’s website at LegacySports.com.
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About Legacy Sports International, Inc.
Legacy Sports International, Inc. is an importer of high quality, reliable and affordable firearms and shooting accessories. With well-respected brands including Howa rifles, Escort and Pointer shotguns, Citadel handguns, Nikko Stirling Optics, and Webley & Scott rifles and airguns, Legacy Sports offers today’s shooting sports enthusiast quality, value and performance on the range and in the field.