WEST POINT, MS – Mossy Oak® and Ram trucks are joining forces on a multifaceted partnership aimed at America’s outdoorsmen.

The Ram Truck Brand will become a major sponsor of Mossy Oak’s produced TV shows.  In addition to commercial slots, Ram Trucks will be utilized by and featured in many of the shows.  Ram Trucks will become a full or presenting sponsor of:20090203_ObsessionLogo_BW

  •         Hunting the Country on Outdoor Channel (Tuesdays at 9 p.m. ET)
  •         The Obsession Revealed on Pursuit Channel (Sundays at 9 p.m.)
  •         Fist Full of Dirt on Pursuit Channel (Wednesdays at 9 p.m.)
  •         Turkey Thugs (1Q/2Q) / Deer Thugs (3Q/4Q) on Pursuit Channel (Sundays at 10:30 p.m.)
  •         Quality Whitetails Television on Pursuit Channel (Wednesdays at 8:30 p.m.)
  •         Mossy Oak® Classics on Pursuit Channel (Mondays at 9 p.m.)

“Most of our Ram Truck owners proudly participate in hunting and fishing,” said Fred Diaz, President and CEO – Ram Truck Brand, Chrysler Group LLC. “Not only can we speak directly to their passions through these television programs, but we also demonstrate our commitment to the outdoors and outdoor enthusiasts.”

“No one appreciates the power of a ‘Brand’ as much as we do at Mossy Oak,” said Ronnie “Cuz” Strickland EVP of Mossy Oak. “The folks at Ram Trucks are as proud of their Brand as we are and rightfully so. To have Ram step up to communicate with hunters and outdoorsman through our Mossy Oak programming speaks volumes about their commitment to the outdoors and we are extremely proud to partner with Ram to spread their message.”

Working with Mossy Oak, Ram Truck and Mopar are also exploring new product features, accessories and merchandise that appeal to hunters and sportsmen who own trucks.

Ram Heavy Duty owner demographics illustrate a passion for the outdoors: 47 percent hunt, 57 percent fresh water fish, 33 percent salt water fish, 36 percent own power boats and the 37 percent tow camping trailers.

For more information on Ram Trucks, log on to www.ramtrucks.com. To learn more about Mossy Oak, log on to www.mossyoak.com or call 662-494-8859.

Haas Outdoors Inc.
is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, and Mossy Oak Properties.