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For the second year in a row, the ATA is proud to partner with Mossy Oak as presenting sponsor for The Connections Celebration at the 2024 ATA Show in St. Louis, Jan. 11-13, 2024. Connections is the ATA’s marquee Show event and is held on opening night, Jan. 11, at 6 p.m. in the America’s Ballroom of the American’s Center. All Show goers are invited to attend. 

“We’re grateful for Mossy Oak’s continued support, and we look forward to welcoming them back as the Connections Celebration presenting sponsor,” said Jeff Poole, ATA’s president and CEO. “Connections is a highlight of the ATA Show each year and features food, drinks, entertainment and most importantly, great company. It’s only fitting that Mossy Oak, a brand that’s synonymous with archery and bowhunting, joins us in creating a can’t-miss event for Show attendees.”

Chris Paradise, senior vice president and chief sales officer at Mossy Oak Enterprise Brands, said the sponsorship demonstrates their dedication to archery and bowhunting, and the Mossy Oak team is excited to celebrate with ATA members. 

“Mossy Oak is excited to broaden our partnership with ATA in 2024,” Paradise said. “Our title sponsorship of Connections is just one way we continue to not only support our industry but all of our valued customers. We look forward to seeing everyone in St. Louis in 2024!”

The Connections Celebration provides an opportunity for attendees to network with retailers, manufacturers, ATA staff, and like-minded business professionals over drinks, food, games and entertainment. The event is a perfect way to meet new contacts, gather new insights and share practical knowledge with your new friends. In addition to great entertainment, ATA awards will be presented for best new products and to those making a significant impact on the archery community.

New for 2024
ATA showgoers asked for it and we delivered. New this year, Connections will feature more seating options and hearty dinner options as well as traditional finger foods. All food and beverages options will be free. 

The musical guest will be announced in the coming months. 

The ATA Show is a members-only event. Renew your membership or join the ATA now so you can easily register for the ATA Show when registration opens in August. All Show goers with a valid ATA Show badge are welcome to attend the Connections Celebration, no ticket necessary.

For additional Show sponsorship opportunities, please contact Trey Miller, ATA’s senior manager of marketing and communications, at

About the Archery Trade Association
The Archery Trade Association is the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA has served its members since 1953. We work to increase the recruitment and retention of new, current and once-active archers and bowhunters. We are the driving force in defending, educating, and lobbying for the greater good of the industry and sport. We preserve and promote archery and bowhunting’s rich heritage to ensure active consumer participation, and successful manufacturing and retailing for generations to come. The organization also owns and operates the ATA Trade Show, the archery and bowhunting industry’s largest and longest-running trade show worldwide.

About Mossy Oak 
Established in 1986, Haas Outdoors Inc. is headquartered in West Point, Miss., and is home to Mossy Oak. For more than 35 years, Mossy Oak has been a leading outdoor lifestyle brand specializing in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts and helping people get closer to nature. The Mossy OakBrand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy OakBioLogicCapture ProductionsMOOSE MediaNativ NurseriesNativ LivingGameKeepersGameKeepers KennelsMossy Oak Properties, and Mossy Oak GO. Mossy Oak is the official camouflage of the National Wild Turkey FederationDucks UnlimitedMack’s Prairie Wings, and Bonefish and Tarpon Trust.

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