The Murray Road Agency, a leader in strategic marketing services in the greater outdoor industry and related verticals, is excited to announce the addition of its second office location. The new office in Anoka, Minn. complements the company’s Charleston, South Carolina headquarters in several capacities. The Minnesota office is now the daily rally point for several Murray Road team members that provide diverse services for a variety of clients.
Murray Road officially moved into the office earlier in 2024 and is putting the finishing touches on an updated space perfect for 2025 and beyond. The new location marks a significant milestone in the agency’s growth since opening its doors in 2017 and highlights the company’s expanding footprint and continued success in serving clients across the outdoor sector.
“The opening of our Anoka office is another milestone in our growth as an agency,” said CEO and President Tim Brandt. “As we’ve built the Murray Road Agency, we’ve always had our partners, team members and future viability in mind. In a world of mixed formulas for work forces that are fully remote, hybrid or in office, we have always felt it’s important to be in close proximity of our colleagues, clients and the settings we work in every day.”
Geographically the office provides turnkey access to a large variety of outdoor locations, settings and looks, that so many brands and companies need and rely on for content, launches, events and other ways to position and market outdoor lifestyle products and brands.
“The Minneapolis/St. Paul area is an epicenter of outdoor activities, ecosystems and passion-driven consumer segments that align with and drive our business. But other leading factors that led us to the Twin Cities are the talent pool from which to hire and
develop employees from and the number of companies, organizations and brands in the markets we choose to call home that are located in the metro area,” said Brandt.
Factoring in the office in Charleston, Murray Road team members are now minutes away from saltwater, freshwater, hardwoods, low country, marshes, prairies, rivers, lakes, potholes, streams and more. This means less time, effort and money spent on travel and overhead costs, and more direct funds going to content and marketing assets essential for building brands.
Murray Road’s portfolio already includes iconic brands in the shooting, hunting, fishing, tactical and outdoor spaces. A growing presence and talented team in Minnesota will allow for continued diversification of partners, as well as areas of expertise.
Murray Road delivers difference-making growth for its clients. As experts in connecting companies and brands to target audiences, the agency provides services in public relations, media buying, affiliate marketing, content creation, social media and event management, digital advertising and more.
More information on the Murray Road Agency, the team and current partners is available at www.MurrayRoadAgency.com.
About Murray Road
Murray Road is a passionate and well-rounded marketing agency dedicated to the outdoor industry. If a consumer uses a product, technology or process to seek, hunt, fish, gather, cook, explore, push boundaries or for any other activity outside, Murray Road can and will market it. The agency also excels in digital and brick-and-mortar retail environments and is expanding into other consumer markets as well. More information on the agency, specific services or our team is available at MurrayRoadAgency.com.
