The Murray Road Agency, a full-suite marketing agency rooted in the hunting, shooting, fishing and outdoor industries, has achieved remarkable success in expanding its affiliate marketing client base and internal team in 2024. With a focus on the entire affiliate marketing ecosystem, Murray Road has achieved significant growth for existing clients and signed several top companies.
Murray Road has established strong relationships with first-rate affiliates and ambassadors across various verticals. Despite the traditionally slow summer months in the shooting space, Murray Road has witnessed exceptional sales, demonstrating the ability to generate results for its clients. Numerous clients have experienced a substantial increase in sales, with some seeing growth upwards of 800%.
“Our team at Murray Road is committed to providing affiliate management that drives difference-making results,” said Worth Osgood, Murray Road’s Affiliate Marketing Manager. “Our expertise and dedicated focus on the space, outstanding affiliate relationships and dynamic strategies allow us to tailor programs to fit the specific needs of each client. My team and I often dovetail into the other teams, services and strategic relationships offered and owned by Murray Road for added impact and efficiency.”
Coming off an AvantLink Agency of the Year nomination in 2023, Murray Road’s presence in the outdoor industry has positioned the company as a leader in the field, providing unparalleled affiliate management to its clients.
“The Murray Road Agency has the vision, passion, scale and competency that it takes to effectively manage affiliate programs, while creating value in other channels and traditional media,” said Scott Chaplin, Vice President of Global Sales Operations at AvantLink. “I knew from the moment I met Tim and Kelsey that they had the drive, experience and respect in the industry to become the leader they have in managing quality affiliate programs. Adding Worth and his team raised the bar even more. Congratulations on this next step and for all your successes. I’m very proud to work with the entire Murray Road team.”
Murray Road’s commitment to growth is evident by its growing list of clients. The agency is proud to welcome the following brands to its portfolio: 221B Tactical, Hidden Hybrid Holsters, ShellShock Protection, Princeton Tec, Die Free Co., Gun Tote’n Mamas and ZARGES USA. The agency also continues to manage major brand programs for multiple years including mainstays Safariland and Silencer Central as well as online retailer Ammunition Depot. These partnerships further strengthen Murray Road’s position as a trusted partner for brands seeking to drive direct-to-consumer sales and increase their marketing bandwidth.
In line with its expansion efforts, Murray Road is pleased to announce Ben Sloan as the newest addition to the affiliate team. Sloan joins the team as an avid hunter, and brings experience as an upland and waterfowl hunting guide in the Midwest and degrees in Wildlife Enterprise Management and Business from Auburn. With this strategic hire, Murray Road is well-positioned to continue its growth trajectory to meet the evolving needs of its expanding affiliate client base.
Murray Road is also currently looking for its next Affiliate Marketing Specialist. Details are available here and the position will work out of the newly opened Minnesota office.
Murray Road delivers difference-making growth for its clients and is deeply rooted in the outdoor, hunting and shooting industry. As experts in connecting companies and brands to target audiences, the agency provides services in public relations, media buying, affiliate marketing, content creation, social media and event management, digital advertising and more.
For more information on Murray Road Agency’s affiliate program management, contact worth.osgood@murrayroadagency.com.
For more information on the Murray Road Agency, visit MurrayRoadAgency.com or Murray Road’s Instagram or Facebook.
About Murray Road
Murray Road is a passionate and well-rounded marketing agency dedicated to the outdoor industry. If a consumer uses a product, technology or process to seek, hunt, fish, gather, cook, explore, push boundaries or for any other activity outside, Murray Road can and will market it. It also excels in digital and brick-and-mortar retail environments and are expanding into other consumer markets as well. More information on the agency, specific services or our team is available.
