Streaming Platform Sees High Growth on YouTubeTV/Primetime Channels and Roku Minutes Viewed Year-Over-Year
DENVER (June 18, 2024) – MyOutdoorTV (MOTV), the premier streaming service for outdoor enthusiasts, is thrilled to announce incredible growth in viewer engagement on both YouTube TV and YouTube Primetime Channels and Roku platforms. From January to May 2023 through January to May 2024, MOTV has seen a remarkable year-over-year increase in total minutes spent by viewers.*
On YouTube, qualified, total minutes spent watching MOTV content skyrocketed by 65 percent, while Roku viewing minutes surged 16 percent. These figures highlight the growing demand for high-quality outdoor programming and affirm MOTV’s position as the leading provider in the genre.
“We are thrilled about the tremendous growth we’ve witnessed this past year,” said Sr. Vice President and MOTV General Manager, Sean Luxton. “Our commitment to delivering the best hunting, fishing, shooting and adventure content around the clock is clearly resonating with our audience. This surge in engagement underscores the passion our viewers have for the outdoors and validates our efforts to provide top-tier content.”
With an extensive lineup of 24/7, ad-free TV channels, MOTV is dedicated to bringing unmatched outdoor content to subscribers worldwide. The platform’s newest addition, the Guns & Ammo TV Channel, joins a prestigious lineup that includes HuntStream, AnglerStream, WhitetailStream, and Major League Fishing Channel. These channels ensure that subscribers have access to premier outdoor content whenever and wherever they choose to watch.
“Our mission is to give outdoor enthusiasts lots of options to stream the best content, and let them stream it however and wherever they want,” added Luxton. “With our new Just Shot, Just Caught and Quick Shots content categories, our viewers can stream content fresh from the field, and cut right to the highlights if they only have a few minutes. And the Buck Commander Channel coming later this year will further expand our offering, giving subscribers even more reasons to engage with MOTV.”
MOTV’s success can be attributed to its dedication to providing ad-free, high-quality programming that caters to the unique interests of outdoor lovers. This approach has fostered a loyal subscriber base that continues to grow year over year.
For more information about MyOutdoorTV, visit http://motv.com #MYOUTDOORTV.
*Source: For YouTube Minutes Spent: YouTube Analytics Jan 1, 2024-May 31, 2024 Vs. Jan 1, 2023-May 31, 2023. For Roku Minutes Spent: Viewlift Jan 1, 2024-May 31, 2024 Vs. Jan 1, 2023-May 31, 2023.
About MyOutdoorTV (MOTV): MyOutdoorTV is the No. 1 global subscription streaming platform from Outdoor Sportsman Group created just for outdoor lifestyle enthusiasts. MOTV features favorite Outdoor Channel, Sportsman Channel, World Fishing Network, Sportsman Channel Canada television shows, exclusive Major League Fishing content, acquired content from around the world, as well as exclusive MOTV Originals. MOTV is the pre-eminent voice for all outdoor enthusiasts and super serves the outdoor enthusiasts with an expansive acquired library of the best hunting, fishing and shooting programming in long and short form, recipes, tips and tricks, how-to instructional videos, as well as educational and exclusive content focusing on improving success in the field and on the waterways. MOTV is powered by the four networks, along with additional exclusive content available from Outdoor Sportsman Group’s established integrated media arm that includes 15 category-leading outdoor magazines, such as: Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites. Subscribe to MOTV at www.MyOutdoorTV.com and watch on the following platforms: Apple IOS, Android, Roku, Apple TV, Xbox, Amazon Channels, Amazon Fire TV, Samsung SmartTV, LG SmartTV, Vizio SmartTV, YouTube TV, Xumo, YouTube Primetime Channels, Xfinity X1, Xfinity Flex, Comcast, Cox and Vizio SmartTV. MOTV is available in 162 markets worldwide. #MYOUTDOORTV.
