Overland Park, KS — Odin’s Innovations, a growing name in the hunting industry known for its long-lasting & biodegradable synthetic scent & attractants, announced that it is exploring a potential sale or strategic partnership to accelerate expansion across the United States and Canada.
“With over five years of data, we’ve proven that synthetic scents infused into the polymer beads can perform longer, provide critical efficacy and with the assurance that we are not introducing anything that could affect the health of the animal population,” said founder Paul Black. “Now we’re looking for the right partner—someone who shares our passion for quality and innovation—to help scale Odin’s Innovations to the next level.”
Built on a foundation of innovation and respect for the environment, Odin’s Innovations developed biodegradable polymer-based scent delivery systems that releases a steady, authentic scent for up to 30 days. The company’s lineup includes attractants for deer, bear, and feral pigs. Their range of scents include the popular Earth cover scent—used both in the field and for storing hunting gear as well as citronella scent used by turkey hunters to keep mosquitos away in the spring and for use in blinds.
“The technology has been used to develop products for use outside the hunting space, too. We have forty proprietary scent formulations,” Black added, “seventeen of which have not yet been introduced to the market and offer an exciting product development pipeline.”
The company currently distributes through a growing network of dealers and archery distribution while expanding its direct-to-consumer business. Odin’s synthetic scents are legal in states that restrict natural deer urine attractants, offering hunters a compliant and effective solution.
A supply chain contained within the US provides the ability to contain costs to yield an excellent gross margin and scalable manufacturing capabilities to support ambitious growth initiatives. Odin’s Innovations represents an opportunity for an established outdoor company or investor seeking an eco-conscious consumable brand with proprietary technology and loyal customers.
