Industry NewsPro Staff Blog

Outdoor Sportsman Group Announces Strategic Promotions to Strengthen Sales Leadership Team and Drive Growth

DENVER (May 22, 2024) – Outdoor Sportsman Group (OSG) is pleased to announce a series of key executive promotions aimed at enhancing industry coverage and operational efficiency. These strategic changes underscore the company’s commitment to optimizing client service and acknowledging the exceptional contributions of its team.

Mike Savino has been elevated to the position of Senior Vice President of Endemic Ad Sales. In his new role, Savino will leverage his extensive experience and industry knowledge to spearhead multi-platform initiatives that deliver material ROI for our partners, while maximizing revenue from endemic advertising channels. His proven track record in the hunting, shooting and fishing arenas will be instrumental in driving the group’s ad sales programs, strategies and vision. Savino will report to Mike Carney, President & CEO of OSG.

Kevin Donely has been appointed as Senior Director of Non-Endemic Ad Sales. Donely’s promotion reflects his success in opening new revenue streams and his innovative approach to non-endemic advertising partnerships. His leadership will continue to be a pivotal force in diversifying and expanding the group’s advertising base. Donely will also report to Carney.

Jon Pereira steps into the role of Senior Director of Digital Ad Sales, bringing a wealth of digital marketing expertise and a forward-thinking approach to the team. Pereira’s elevation is a testament to his strong performance and his strategic role in shaping the digital advertising landscape within the company. Pereira will report to Derek Sevcik, Executive Vice President, Operations for OSG.

“These promotions are a direct reflection of our goal to deliver the most comprehensive, performance-based media solutions to our partner companies, in both legacy  and new media outlets, that achieve material return on investment for all stakeholders,” shared Mike Carney, President & CEO for Outdoor Sportsman Group. “Mike, Kevin, and Jon have demonstrated exceptional skill, dedication, and vision in their respective areas. Their leadership will not only enhance our ad sales strategy, but also ensure we continue to meet and exceed the expectations of our clients and partners.”

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel (Canada) and MOTV, the world’s leading subscription streaming platform created for outdoor lifestyle enthusiasts. The Group also consists of numerous established publishing assets: 14 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites, including OutdoorChannelPlus.com. Additionally, Outdoor Sportsman Group includes television production operations Winnercomm. For more information, visit www.outdoorsg.com.

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