Cross-Platform Event Showcases a Variety of Advertising Partners While Helping Consumers Dream of Their Ultimate Season
DENVER (October 4, 2023) – Outdoor Sportsman Group (OSG) and its advertising partners are helping outdoor enthusiasts dream of the best season of the year, Fall, with Ultimate Season ’23, a consumer’s complete guide to finding success in the field. Right now, hunters can catch robust digital roundtables available on Outdoor Channel’s Facebook page with top personalities, such as Lee & Tiffany and The Drury family, giving their insights for fall hunting season. Hosted by OSG’s top industry experts from North American Whitetail, Game & Fish and Petersen’s HUNTING magazines, each digital roundtable focuses on a particular season of the fall hunting period – from early-season whitetails with Lee & Tiffany to western hunting tactics with Michael Waddell to October whitetail tips with The Drury’s.
Stay tuned to Outdoor Channel’s Facebook page for more digital roundtables, including special guest Jeff Danker of BuckVentures, running through October 2023.
“We’re thrilled to bring the Ultimate Season roundtable videos to our audience. These discussions with our experts delve deep into the heart of Fall activities, offering unique insights and fostering a stronger community among our viewers. This fresh content format will not only entertain, but also educate, inspiring more people to get outdoors,” shared Outdoor Sportsman Group Executive Vice President Advertising Sales Jason Brist.
Ultimate Season ’23 showcases new gear and products available to outdoor lifestyle enthusiasts through OSG’s multi-platform media assets:
- Long-form custom videos on OSG branded websites as well at MyOutdoorTV
- Short-form videos on Outdoor Channel and Sportsman Channel
- Expert editorial content displayed in Game & Fish, Petersen’s HUNTING, North American Whitetail magazines and websites (gameandfishmag.com, petersenshunting.com, and northamericanwhitetail.com)
- Immersive and interactive social media experience for consumers across OSG’s social media portals
- Multi-winner sweepstakes, including weekly “Ultimate Season Prize Packs,” plus an experiential grand prize to see country music artist Luke Bryan in concert.
“Old Trapper beef jerky is a popular choice among outdoor enthusiasts who require a high-protein, low-fat snack to fuel their active lifestyles,” said Robert Leary, Chief Marketing Officer of Old Trapper. “Our continued sponsorship of the Outdoor Sportsman’s Group “Ultimate Season” reflects our commitment to the outdoor lifestyle and the people who live it. We are proud to be part of an event that celebrates the spirit of adventure and the happiness of being in nature.”
Ultimate Season ’23 gold sponsor: Old Trapper
Ultimate Season ’23 silver sponsors: Browning, Rocky Boots, Starbrite, Moultrie Mobile and SnapSafe.
About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel (Canada) and MOTV, the world’s leading subscription streaming platform created for outdoor lifestyle enthusiasts. The Group also consists of numerous established publishing assets: 15 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com.
About Old Trapper Smoked Products Old Trapper Smoked Products has produced its signature line of authentic handmade beef jerky from its headquarters in Forest Grove, Oregon since 1969. That 50+ years of experience, complemented by continued investments in state-of-the-art processes, result in top-quality products that are distributed nationwide. A family-run business, Old Trapper has been recognized as Category Captain by Convenience Store News, and offers a full line of high-quality, naturally smoked meat snacks using only the best lean strips of beef, the freshest seasoning ingredients and real wood-fired smoke. For more information, please visit www.OldTrapper.com.