Within Outdoor Lifestyle Industry with Year-over-Year Growth
Sportsman Channel Grew in All Dayparts, Outdoor Channel Seeing Biggest Growth Wednesday & Saturday Prime
DENVER (January 22, 2024) – Outdoor Channel and Sportsman Channel are starting the New Year off by dominating the outdoor lifestyle industry with year-over-year growth across most dayparts for men ages 25-54. The networks continue to lead their linear competitors contending to capture male viewer interest in the outdoor lifestyle genre.
Outdoor Channel 2024 Q1 Highlights:
The key male demographic (M24-54) is growing in five out of seven dayparts on Outdoor Channel with triple digit growth in Weekend (+162 percent). Viewers are enjoying the adventure-thrilling programming on the Outdoor Channel with the network’s overall deliveryup 18 percent.*
“We are seeing tremendous growth in viewership on Wednesday and Saturday nights on Outdoor Channel’s Prime nights, specifically amongst the coveted male audience viewer. These evenings are attracting a dedicated audience of outdoor enthusiasts and adventure seekers. The compelling programming and engaging content we offer on these nights have resonated with our viewers, leading to this remarkable surge in viewership. We are committed to continuing to deliver top-notch outdoor entertainment that keeps our audience engaged and coming back for more.” said Tim Cremin, Head of Programming for Outdoor Sportsman Group
Sportsman Channel 2024 Q1 Highlights:
The Sportsman Channel average male viewer (25-54) saw an increase in every daypart with also triple digit growth in Daytime (+156 percent), Fringe (+84 percent), Prime (+82 percent), Prime Extended (+103 percent), Weekend (+541 percent,) and Total Day( +194 percent). The largest growth is Overnight viewership with an increase of 871 percent.**
SOURCES: *Source: Nielsen Marketbreaks; Q1’24 (01-01-24 – 01-14-24) and Q1’23 (12-26-23 – 01-08-23). **Source: Nielsen Marketbreaks; Q1’24 (01-01-24 – 01-14-24) and Q1’23 (12-26-23 – 01-08-23)
For more information about Outdoor Sportsman Group Networks visit: www.outdoorsg.comAbout Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel (Canada) and MOTV, the world’s leading subscription streaming platform created for outdoor lifestyle enthusiasts. The Group also consists of numerous established publishing assets: 15 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com.
