Outdoor Sportsman Group Reports Exceptional Engagement Metrics Across Digital Properties
DENVER (August 8, 2024) – Outdoor Sportsman Group (OSG), the premier media and entertainment company for outdoor adventure enthusiasts, is pleased to announce that its digital properties have achieved extraordinary levels of visitor engagement in 2024. Recent analytics reveal that an impressive average of 81 percent* of sessions on OSG’s digital platforms are classified as engaged sessions, which is defined as those that last longer than 10 seconds or at least two pageviews or screen views per session. These stats underscore the deep connection between the brand and its audience.
Outstanding Visitor Engagement:
In an increasingly digital world, establishing and maintaining high levels of visitor engagement is crucial for any brand. These exceptional metrics reflect the quality of content and services provided by OSG, resonating deeply with our audience who are passionate about the outdoors.
“We are incredibly proud of the strong engagement metrics on our digital properties,” said Derek Sevcik, EVP of Operations at Outdoor Sportsman Group. “This achievement is a testament to our team’s dedication to delivering high-quality, engaging content that our audience loves. Our goal has always been to connect with outdoor enthusiasts in meaningful ways, and these results show that we are succeeding.”
About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel (Canada) and MOTV, the world’s leading subscription streaming platform created for outdoor lifestyle enthusiasts. The Group also consists of numerous established publishing assets: 14 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com.
Sources: *Google Analytics 4, Jan 1, 2024-June 30, 2024. Breakdown of verticals: 82% Hunting Vertical, 80% Shooting Vertical, 79% Fishing Vertical, 73% Network Vertical.
