Industry News

Outdoor Sportsman Group Viewership Climbs as Audiences Gear Up for Fall Hunting Season

Nielsen Media Research Shows Increased Engagement on Outdoor Channel and Sportsman Channel in Q3-Q4 2023

DENVER (June 05, 2024) – Outdoor Sportsman Group (OSG), the premier media and entertainment company for outdoor adventure enthusiasts, announces a significant surge in viewership for its flagship channels, Outdoor Channel and Sportsman Channel during the most recent fall hunting season.

According to data from Nielsen Media Research, OSG has seen a remarkable seven percent increase in the total minutes viewed and an 11 percent rise in viewing frequency total day among P2+ during Q3-Q4 2023 compared to the same period in 2022.*  These findings underscore the growing passion and engagement among viewers gearing up for the fall hunting season.

“Our viewers are not just watching—they are immersing themselves in the content more frequently and for longer periods,” said Bill Osborn, EVP Marketing & Research at Outdoor Sportsman Group. “This uptick is a testament to the high-quality, relevant programming we deliver and the enthusiasm for hunting, shooting, and fishing content among our audience.”

Both Outdoor Channel and Sportsman Channel have an action-packed programming lineup for the second half of the year including Outdoor Channel’s Fall Premiere Week (September 23-29, 2024) debuting many new series, such as Hardcore Carnivore, plus numerous new seasons of returning favorites, such as MCMILLAN, Life on the Edge and Ranch America.

“We are excited to see this growth and are committed to continuing our mission of providing the best outdoor entertainment and information across all of our platforms,” added Tim Cremin, Head of Programming at Outdoor Sportsman Group. “As we head into the heart of the fall hunting season, our viewers can continue to expect best-in-class educational and adventure programming.”

*SOURCE: Nielsen Reach & Frequency Report by Quarter.  Average Frequency/Average Minutes Viewed Total Day among P2+; 6 Minute Qualifier;  3Q-4Q’23 vs. 3-4Q22; Data is Live +7

For more information about Outdoor Sportsman Group Networks visit: www.outdoorsg.com

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel (Canada) and MOTV, the world’s leading subscription streaming platform created for outdoor lifestyle enthusiasts. The Group also consists of numerous established publishing assets: 14 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com.

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