Leading enthusiast lifestyle agency, Gunpowder, has added Ozonics to the growing list of outdoor and lifestyle brands it represents. Ozonics, the leader in ozone and oxidation technology for active scent control while hunting, will look to Gunpowder as a comprehensive marketing partner to help lead public relations, creative, digital and social strategy and execution.
Since 2015, Gunpowder has become a prominent agency in the outdoors, working with industry leaders such as SITKA, Pure Fishing, Academy Sports + Outdoors, and THOR Industries among others. The agency’s leadership in the industry and its integrated approach to marketing will help bring awareness to the Ozonics brand and its rich and impressive history, while sharing its products with a wider consumer base of outdoorsmen and women.
“Our team is always looking for creative ways to push the boundaries to help brands achieve success in this competitive industry,” said Ryan Chuckel, Gunpowder founder and CEO. “Ozonics has built its business on creating a category and challenging the status quo. We look forward to helping shape the next chapter of growth alongside a great group of people.”
Ozonics has been on the forefront of hunting industry innovation since 2007 as the only brand to offer in-the-field scent elimination ozone generators. The company has built a trusted reputation for providing hunters with industry leading ozone tools to increase overall success in the woods. After a successful launch of the HR500 model in 2022, and with a detailed plan to release revolutionary products and features within ozone technology, the brand is equipped for significant growth throughout the coming years.
“In choosing Gunpowder as our strategic marketing partner, we are continuing on a path of success and growth that we are thrilled to see the results of,” said Ozonics CEO and founder Scott Elrod. “Their experience and industry reputation make them a perfect fit for our company and we believe that this partnership will clearly underscore our position as a leader in ozone technology.”
About Ozonics
Ozonics has been innovating the hunting industry since 2007, when it launched the world’s first and only in-the-field scent elimination ozone generator. Unlike any other outdoor scent control products on the market, Ozonics harnesses the power of ozone technology to go beyond simply masking scent. Ozonics’ science-backed and field-tested products make a hunter virtually undetectable to even the most wary game — including deer. The result? Hunters can make the most of each and every hunt. Learn more at www.ozonicshunting.com.
About Gunpowder, Inc.
Since 2015 Gunpowder has been driving dynamic communications programs for some of the world’s most influential enthusiast brands including Humminbird, Minn Kota, Pure Fishing, Breeo, Uncharted Supply Co. and THOR Industries. The agency is built on a commitment to driving earned media coverage and social engagement with brand communities through a nimble, creative approach and by understanding how strong strategy and blue-collar work ethic can drive positive business results. The people of Gunpowder live, work and play with its clients’ products and services at the center of their lives. More information is available at www.gunpowderinc.com.
