Fishing News

Plano EDGE™ Recognized for Best Product Design of 2020

Grand Prairie, Tx (October 1, 2020) – Tackle management is everything to an angler. Losing time looking for the right lure or detangling hooks can mean missing out on a catch- and for competition anglers, a prize worth tens of thousands of dollars.

Fast Company is the world’s leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, world-changing ideas, and design. Written for, by, and about the most progressive business leaders, Fast Company inspires readers to think beyond traditional boundaries, lead conversations, and create the future of business.

Finalists for Fast Company’s Best Product Design of 2020 included the most innovative items on the market, such as products by Nike, Yeti, and Google. Plano’s EDGE™ line stood out amongst leaders in the technology and conservation markets. See the full list of finalists here.

Plano partnered with Smart Design, a strategic design company with their goal being to humanize products, services, and experiences through in-depth research, insights, and design strategies. “Standing out in a competitive market is always a challenge. Partnering with Smart Design offered an outsider perspective that helped us understand what our customers were missing so we could improve our products with them in mind” stated Charlie Davis, Director of Brand, Plano and Frabill Fishing.

The ingenious minds at Plano and Smart Design resulted in a line of tackle boxes with the future of fishing reimagined. Plano EDGE™ has brought unprecedented speed, security, and efficiency to tournament and recreational fishermen alike. Plano has earned the recognition they deserve for giving today’s fishermen modern tools that reflect their dedication and skill.

PLANO FISHING IS PROUD TO BE THE GO-TO FOR OUTDOOR STORAGE SOLUTIONS WITH MORE THAN 65 YEARS OF HISTORY TO BACK IT UP. Since 1952, when Warren “Pete” Henning returned from a Florida fishing trip with the desire to improve the tackle box, Plano has become the standard in modern tackle boxes and storage solutions. Over the next 65 years, the Plano brand has found its way into the hearts and hands of four generations. Today, there’s a four in five chance that if you own a tackle box, it was made by Plano. There are many reasons consumers faithfully choose Plano, including quality, durability and innovation, but our favorite is, “It’s what my dad always used.” We take care of you by taking care of your gear. Thank you for trusting us to PROTECT YOUR PASSION.

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