October 15, 2025 — The Professional Outdoor Media Association (POMA) is celebrating its 20th anniversary by unveiling a refreshed brand direction that honors its legacy while embracing the future of outdoor communication.
For two decades, POMA has united media and industry professionals, championed responsible storytelling and strengthened the voices that shape outdoor traditions. As the organization marks this milestone, it’s redefining its mission, values and program identities to better reflect its continued growth and commitment to excellence.
“Our new tagline, ‘Bringing outdoor media and industry to new heights,’ captures the spirit of collaboration, integrity and innovation that has always driven our members and partners forward,” said POMA President Britney Booth. “This rebrand represents more than new names, it reflects our evolution as a professional community and our dedication to guiding the next generation of storytellers.”
Updated Mission Statement
POMA empowers outdoor communicators by promoting excellence in content creation, fostering business growth and connecting media professionals with industry leaders. We champion honest, responsible storytelling in traditional outdoor sports and conservation, while mentoring the next generation of media.
POMA Values
At POMA, we believe in the power of storytelling to shape perceptions, preserve traditions and inspire future generations. Our values guide every connection we build and every message we share:
- P – Professionalism: We commit to excellence in outdoor communication, upholding high standards of ethics, accuracy and quality across every platform and medium.
- O – Opportunity: We foster personal and professional growth by connecting members with resources, business support, partnerships and meaningful industry engagement.
- M – Mentorship: We honor our responsibility to guide the next generation of communicators and to share stories that protect, preserve and elevate the legacy of traditional outdoor sports and conservation.
- A – Alliance: We bridge media and industry, creating a collaborative community where content creators, brands and advocates work together to move the outdoor industry forward.
Program Updates
As part of this initiative, several of POMA’s signature programs have been reimagined to better capture their purpose and energy:
- The POMA Summit – Formerly the Annual Meeting. Peak experiences. Peak connections.
- Campfire Sessions – Formerly Insight Sessions. Sparking success for storytellers and brands.
- POMA Expeditions – Formerly Media Trips. Chasing stories in the field and on the water.
- Basecamp – Formerly POMA Meet-Ups. Gather. Align. Grow. “Meet me at Basecamp.”
- Pinnacle Awards – Continues as The highest honor in outdoor communication.
For 20 years, POMA has remained dedicated to connecting outdoor communicators and industry leaders through trust, collaboration and shared purpose. As the organization enters its next chapter, it remains committed to elevating outdoor media and strengthening the partnerships that move the industry forward.
Explore the new POMA brand: www.ProfessionalOutdoorMedia.org.
About the Professional Outdoor Media Association (POMA):
POMA is the premier organization for outdoor communicators and industry professionals. POMA fosters excellence in content creation, promotes ethical communication and builds meaningful connections between media and industry to advance traditional outdoor sports and conservation storytelling.
