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Ram Trucks Joins Pursuit Channel With A Conservation Message With True North Wednesday Sponsorship

LUVERNE, AL – Ram Trucks joins Pursuit Channel with its sponsorship of True North Wednesday. Pursuit Channel’s True North Wednesday programming block features shows such as Mossy Oak’s Fist Full of Dirt, NWTF, QDMA and Keith Warren Deer Stories that focuses on the conservation aspect of hunting. The True North Wednesday programming block runs from 7 – 10 p.m. EST.

“Ram Truck owners are passionate about the outdoors,” said Fred Diaz, President and CEO – Ram Truck Brand, Chrysler Group LLC. “As ethical hunters and fishermen, we understand that conservation and stewardship of the land play a vital role in sustaining the sport for future generations. We’re proud that the Ram Truck brand can be part of the Pursuit Channel outdoor programming that directly supports that message.”

“Having the partnership of a nationally known brand like Ram, which is so closely tied to the outdoor life, is very humbling and appreciated as we strive to promote conservation, land stewardship and just getting outside. This partnership demonstrates just how important the True North message is.” said Rusty Faulk, CEO of the Pursuit Channel.

To learn more about Ram Trucks, log on to or read their blog at

Pursuit Channel is the most widely distributed, pure hunting and fishing network. It is the only outdoor network delivered in satellite provider DIRECTV’s basic package, channels received by every subscriber regardless of their level of service. Starting in January 2011, Pursuit Channel will be available on DISH Network. With a solid, growing portfolio of cable and high power TV stations in their stable as well, the network is on track to reach more than 40 million households in 2011.

For more information about Pursuit Channel shows, log on to

Kevin Paulson

Kevin Paulson is the Founder and CEO of His passion for Hunting began at the age of 5 hunting alongside of his father. Kevin has followed his dreams through outfitting, conservation work, videography and hunting trips around the world.

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