Industry News

Ravin Crossbows Selects Gunpowder Inc. as Public Relations Agency of Record

Gunpowder Inc., a leading enthusiast lifestyle communications agency, announces the addition of Ravin to its growing list of industry-leading hunting, fishing and outdoor lifestyle clients. Ravin, a pioneer in hunting innovation, will utilize Gunpowder as a strategic partner to lead the brand’s public relations, creative, digital and social media efforts.

From the agency’s beginning, Gunpowder has maintained a reputation as a valued partner for national and international brands such as SITKA, Pure Fishing, Breeo, Academy Sports + Outdoors, and THOR Industries. Through creative marketing strategies and unmatched industry expertise, Gunpowder will assist Ravin in captivating new, existing and aspiring Ravin owners.

“Ravin is widely known for its line of innovative and high performing crossbows, scopes and accessories. Beyond their product offering and brand mission, we share a combined passion for pushing boundaries and delivering the best solutions available,” said Gunpowder Founder and CEO Ryan Chuckel. “The Ravin business has had an incredible run, but we all believe the best is still yet to come.”

For nearly a decade, Ravin has pushed the boundaries of crossbow innovation by introducing groundbreaking features and advancements to enhance accuracy, speed and the overall shooting experience beyond hunters’ expectations.

“Partnering with Gunpowder is a natural fit for Ravin,” said Russ Rowan, Chief Brand Officer at Ravin Crossbows. “The team’s proven track record and unique industry expertise makes them an ideal partner as we take on this exciting new chapter at Ravin. Through this strategic partnership, we’re confident we’ll find new and creative ways to engage with our audience, cementing our position as a leader in the crossbow industry.”

For more information about Gunpowder, visit www.gunpowderinc.com. To explore Ravin’s line of cutting-edge crossbows and accessories, visit their website at www.ravincrossbows.com.

About Ravin Crossbows

Headquartered in Superior, WI, Ravin Crossbows is a leading designer, manufacturer, and innovator of crossbows and accessories. Ravin primarily focuses on the higher-end segment of the crossbow market and has developed significant intellectual property related to the advancement of crossbow technology, quickly establishing a reputation as a manufacturer of the industry’s most dependable, durable, accurate and technologically advanced line of crossbow. For more information visit www.ravincrossbows.com.

About Gunpowder, Inc.

Since 2015 Gunpowder has been driving dynamic communications programs for some of the world’s most influential enthusiast brands including Humminbird, Minn Kota, Pure Fishing, Breeo, Uncharted Supply Co. and THOR Industries. The agency is built on a commitment to driving earned media coverage and social engagement with brand communities through a nimble, creative approach and by understanding how strong strategy and blue-collar work ethic can drive positive business results. The people of Gunpowder live, work and play with its clients’ products and services at the center of their lives. More information is available at www.gunpowderinc.com.

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