Industry News


New Ulm, Minnesota – The Archery Trade Association anounces registration is now open for the exclusive 2023 ATA Trade Show. This year’s members-only event is Jan. 11-13 at the Indiana Convention Center in Indianapolis. The ATA’s official hotel block is also open. Press registration opens Sept. 27.

“The ATA Show is the premier archery event of the year, putting more buyers in front of more sellers than any other show,” said Jeff Poole, ATA president and CEO. “It’s also the best place to network, see the latest products and take advantage of educational opportunities, all under one roof.”

Over the last five in-person events, the ATA Show has averaged more than 600 exhibitors and 8,000-plus attendees. The ATA’s 2022 post-Show survey indicated 74% of exhibitors planned to release at least one new product at the 2023 Show.

Attendees can check out the latest gear, find new vendors, take advantage of exclusive Show offers and participate in educational opportunities. The 2023 Masterclass sessions will be presented by industry experts, seminars will be offered to help retailers navigate today’s business climate and informal Coffee Talks will be held on the Show floor.

Buyer Day, dedicated specifically to verified buyers and exhibitors, kicks off the Show on Wednesday, Jan. 11. The buyers have the floor to themselves, which allows plenty of opportunities to conduct business and network with the exhibitors. All other badge types, including press, media, supporting and nonprofit members, state agency representatives and nonexhibiting manufacturers, can access the Show floor on Thursday and Friday.

“Connections,” an ATA happy hour and archery industry celebration, also returns and takes place the first evening of the Show. Entertainment for the event, including an opening act and headliner performance, will be announced later this summer. Drinks and food will be provided at this popular industry networking event.

The floor plans are also available for exhibitors and attendees. Exhibitors can check out the available booth space and make reservations, if they haven’t already. Attendees can preview the floor plan and view a list of exhibitors currently attending the Show.

To register and book hotels, members can log into their MyATA Member Dashboard using their username and password. Visit for more information. Archery businesses who are not current ATA members and are interested in attending the Trade Show should submit a membership application. More information is available at

For registration questions, please contact Sarah Haala, Trade Show coordinator, at or (507) 233-8130.

For exhibitor questions, contact Becky Lux, senior manager of Trade Show, at or 507-233-8132.

About the Archery Trade Association
The Archery Trade Association is the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA has served its members since 1953. We work to increase the recruitment and retention of new, current and once-active archers and bowhunters. We are the driving force in defending, educating, and lobbying for the greater good of the industry and sport. We preserve and promote archery and bowhunting’s rich heritage to ensure active consumer participation, and successful manufacturing and retailing for generations to come. The organization also owns and operates the ATA Trade Show, the archery and bowhunting industry’s largest and longest-running trade show worldwide.

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