Grant Gregory, chairman of the Remington Outdoor Foundation (ROF), announced Jan. 19 that ROF, the leading industry advocate, appointed business leader and outdoor enthusiast Jim Moore as the president of the Foundation.
Jim joins ROF after more than 20 years of senior leadership positions with major marketing companies such as Leo Burnett, FCB and McCann-Erickson. He has provided leadership for developing business and brands for Jeep, Cadillac, Compaq Computer, AlliedSignal, American Standard and McDonald’s.
Jim’s longtime interest in the outdoors began by supporting his son in the Boy Scouts when his son expressed a desire to learn how to handle a gun safely. This initially led to many rounds at the local sporting clays course, and they soon discovered the fields of Michigan and the fine pheasant hunting they offer. Pheasant hunting continues to be a passion today with regular Michigan hunts and an annual trip to England for a week of driven birds. Jim’s love of the outdoors extends to being an active skier/snowboarder and bike rider. He also is an active conservationist who takes educational trips to study the remaining tigers in the jungles of Nepal and the Big 5 in the national parks of South Africa.
Jim has extended his love of the outdoors to success in the business world as he led the expansion of the Jeep brand worldwide by capitalizing on their outdoor/off-road credentials. Jim is highly experienced in start-ups and new ventures having established three new companies and led such brands as Jeep, Compaq and Cadillac into China, Russia and Eastern Europe.
In the nonprofit world, Jim helped to establish the Museum of Contemporary Art in Detroit as a founding board member. He also led the marketing and sales sponsorship efforts for the re-invigoration of the Meadow Brook Concours through developing a new direction and theme and collaborating with marketing partners.
In commenting about his appointment, Moore said: “Leading the Remington Outdoor Foundation gives me the opportunity to apply my brand building and marketing skills to grow the sport I love, and ensure that future generations will always have an opportunity to enjoy safe and ethical hunting and target shooting.”
Jim is a member of the Hunters Creek Hunt Club in Metamora, Mich. and the NRA and holds a competitive driving license.
Carl Brown, director of partnerships and programs, and Scott Pearl, program manager, will work with Moore to drive the success of ROF in forming partnerships and supporting other nonprofits and Industry leaders to ensure the growth of the outdoor, shooting and hunting experience for generations to come.
To accomplish this objective of expanding the outdoor experience today and in the future, ROF has established a mission of:
Remington Outdoor Foundation is a non-profit organization that supports hunting, shooting, outdoor sports and conservation through land preservation, access, education, training, safety, awareness, research and wildlife enhancement.
At the forefront of implementing the mission of the Remington Outdoor Foundation are instruction and safety, and conservation and environmentally minded programs, to ensure future generations will have the opportunity to enjoy the great outdoors.