Shoot Like A Girl has released its first quarter report for 2022, citing exponential growth in event attendance and consumer insights that have sparked business for the continuation of 2022 goal setting and planning. Hundreds of women and their families participated in the facilitated Shoot Like A Girl mobile range experience in eight locations across the country including industry events and private business team building. With a record breaking eight events, over 1,000 attendees and covering more than 8,400 miles, the Shoot Like A Girl team has been able to introduce women and their families to shooting sports with the goals of empowerment, love of sport and firearm safety.
“The first quarter seems like a blur. As I think about our impact in just our first eight events, I’m thankful and humbled by those who attend our events,” said Karen Butler, Founder and President of Shoot Like A Girl. “Everything we do reaches far beyond firearm safety. We hope that each guest we encounter leaves with a sense of empowerment and a newfound love of the shooting sports and outdoors. The interactions over the last thirteen years evoke feelings of joy and pride and I can’t wait to see what the rest of 2022 brings.”
Expanding Our Reach in 2022
In the first quarter, 1,091 women participated in Shoot Like A Girl’s mobile range experience. With events in eight locations including Dallas Safari Club’s Convention in Dallas, TX; Industry Day at the Range in Boulder City, NV; National Wild Turkey Federation’s Convention in Nashville, TN; a private corporate event, and Bass Pro Shops and Cabela’s stores in Fort Worth, TX; Spanish Fort, AL; and Bossier City, LA, women and their families were given the opportunity to shoot a pistol, rifle and bow under all-female guidance and instruction.
In addition to normal operations, Shoot Like A Girl hosted a life fire range event with Toyota. This “Sportswoman” event brought ten influencers to Barnsley Resort in Adairsville, GA to introduce them to outdoor sports including shooting, fishing and off-roading.
First Quarter Highlights
Shoot Like A Girl reached out to guests from the first quarter, and saw a shift in demographic impact and attendance. Families that attend Shoot Like A Girl events are now researching options for home protection for both husband and wife, and are also bringing children to learn about firearm safety. Of the guests in attendance, 27% committed to purchasing a firearm at some point, and 39% already owned a firearm. Additionally, 56% committed to pistol sales with 76% of overall firearm purchase commitments being for home defense.
During the Shoot Like A Girl first quarter events, it was found that 65% of guests had a positive attitude toward firearms, and 32% left with an improved opinion and attitude of firearms. With archery as an integral part of Shoot Like A Girl events, 41% of guests had never shot a bow before, but after attending, 41% plan to purchase a bow in the future.
“It was an amazing experience that I will never forget,” said Cierra at the National Wild Turkey Federation Convention. “Just to see and know that this company and group is here for women makes my soul so happy, because there are not many hunting and shooting groups that focus on women hunters and shooters that are willing to teach and show women that they can do this, too.”
About Shoot Like A Girl
As a leader in the industry, Shoot Like A Girl® is an events marketing company committed to growing the number of women and families who participate in the shooting sports by empowering them with confidence. The Shoot Like A Girl semi-tractor trailer travels to cities all across the United States that gives attendees an opportunity to shoot pistols, rifles and bows in a fun, safe and comfortable atmosphere. These events utilize InVeris Training Solutions’ state-of-the-art military grade firearm simulator and Shoot Like A Girl diligently promotes firearms safety and ethical hunting to women and their families, creating new outdoor enthusiasts for generations to come. The event is free to each guest thanks to Shoot Like A Girl’s generous corporate partners, including Bass Pro Shops, Cabela’s, Beretta, GLOCK, TrueTimber, Walker’s, Black Rifle Coffee Company, Vortex Optics, Federal Ammunition, InVeris Training Solutions, Ruger, Colt, Magpul, Savage Arms, Springfield Armory, Walther, FN America, Heckler & Koch, Smith & Wesson, Taurus, Volquartsen, Mossberg, UMAREX, GTM Original, CrossBreed Holsters, Birchwood Casey, GPS Bags, TekMat, TruGlo, NAP, Apex Gear, Stealth Cam, Muddy, Wildgame Innovations, Hunter Specialties, ZeroTrace, Avian X, Flextone, HME, Hawk, Skull Hooker, Cold Steel, Thermacell, SABRE, LaCrosse Footwear, SOG, Upper Canyon Outfitters, Rocky Mountain Elk Foundation, Primos, Gold Tip Arrows, Dead Down Wind, Moultrie Mobile, Hornady, Mathews, Hoyt, Bear Archery, S & S Outdoors, The WON, Archery 360, and Bowhunting 360.
