Industry News

Sierra and Barnes to Attend 2024 NASGW Expo

Sierra Bullets and Barnes Bullets will attend the 2024 NASGW Expo and Annual Meeting held in Kansas City, Missouri on October 15-18, 2024. Both brands will exhibit and hold meetings in booth #614.

Sierra Bullets will have new products, promotions and brand updates to discuss with key customers. Sierra is proud to offer the highest quality component bullets for all shooting and hunting disciplines. From handgun defense and competition bullets, to hunting and precision shooting options, Sierra remains atop the industry in bullet performance and technology.

Barnes has paved the way with innovation and manufacturing excellence for more than 40 years, most notably in the non-lead bullet market. The brand now combines loaded ammunition and proven, well-known bullet offerings for the most discerning shooters, hunters and professionals domestically and across the globe.

“We are looking forward to meeting with our customers and sharing some exciting news and insights,” said VP of Marketing and Business Development Andrew Sparks. “Our brands offer so much to the shooting, hunting, competition and defense markets. From new leadership to new brand resources and products—the Sierra and Barnes teams will have plenty to showcase at the 2024 NASGW Expo.”

Marketing meeting requests for the show can be directed to Anne Stuart Cox at annestuart@murrayroadagency.com. Sales meeting requests can be sent to sales@barnesbullets.com or sales@sierrabullets.com. All attendees are encouraged to stop by booth #614 to learn more from both brands.

More information on the latest new products and offerings from Sierra and Barnes is available at https://www.sierrabullets.com/ and https://www.barnesbullets.com/.

About Sierra Bullets

Founded in 1947 and headquartered in Sedalia, Missouri, Sierra Bullets has been dedicated to manufacturing one of the highest-quality, most accurate bullets in the world. From local and international shooting competitions to sport and hunting, Sierra offers best-in-class accuracy and precision that hunting and sport shooting enthusiasts have come to depend on. This performance is born from a proprietary manufacturing process that enables the achievement of the tightest tolerances in the industry. Sierra’s bullets are used for precision target shooting, hunting and defense purposes. In addition to a wide base of retailers, Sierra’s customers include distributors, law enforcement and industry OEMs. Sierra’s products have cultivated a significant consumer following recognized by its iconic “green box” packaging and include globally recognized brands such as Sierra® MatchKing®, Sierra® GameKing®, and Sierra® BlitzKing®. For more information, visit www.sierrabullets.com.

About Barnes Bullets

Headquartered in Mona, Utah, Barnes Bullets has been an industry leader in bullet technology and innovation since 1932. The company manufactures some of the world’s most technologically advanced lead-free bullets and premium hunting, self-defense and tactical ammunition. Barnes has earned its strong reputation through unrivaled performance and results. This reputation is defined by innovative design, advanced manufacturing techniques and a core focus on the end-user. As a result, Barnes has generated a strong consumer following supported by its globally recognized brands Barnes® TSX®, X Bullet®, Varmint Grenade®, Expander®. With its products being sold through its online store, a variety of retailers and international distributors, Barnes’s customers include hunters, range shooters, military and law enforcement professionals around the world. For additional information, visit www.barnesbullets.com.

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