SITKA Introduces Its Most Advanced Insulation Pieces To Date with The Ambient Collection

Men’s and women’s pieces available now 

SITKA, the leading pioneer in performance hunting apparel  and specialized gear, today introduced its most advanced line of insulation pieces to date with  the new Ambient Collection. 

Designed by SITKA’s product experts using best-in-class technologies and decades of experience  in outdoor environments around the world, the Ambient Collection is engineered to adapt to  changing weather conditions as well as levels of activity. This means when users are static and  temperatures are low, the pieces insulate to deliver warmth. When wearers are active or  temperatures rise, the pieces breathe well to expel heat.  

“These active insulation products adapt to changing conditions allowing for more efficient  layering,” said John Barlow, SITKA’s Big Game Product Manager. “The Ambient Collection  transitions seamlessly from outerwear when active to a mid-layer as activity slows and  temperatures drop.” 

The Collection features a Men’s Ambient Jacket ($309), a Women’s Ambient Jacket ($309), and  a Men’s Ambient Hoody ($279). Each item is constructed with post-consumer recycled  PrimaLoft® Evolve insulation, 20-denier ripstop nylon fabric for durability, a DWR finish for enhanced weather protection, and mechanical stretch to provide comfort and a full range of  motion. 

The PrimaLoft® Evolve insulation mimics properties found in animal fur with fibers of differing  lengths and deniers to create natural highs and lows in the material. This produces highly open  structures that maximize airflow when on the move, and air entrapment when at rest, for  optimal thermal performance with low bulk. 

“This collection increases the performance of any Sitka clothing system providing unmatched  versatility during active pursuits in cool and cold weather,” Barlow added. “Whether chasing  bugles on a brisk morning, backpacking above timberline or making your way back to camp in the frigid darkness, the Ambient collection is your adaptive insulation solution.” Each item is available in GORE OPTIFADE Subalpine with other select GORE OPTIFADE Patterns  and solid colors available. To learn more about the collection, view a video overview and  explore available colorways visit www.sitkagear.com/ambient. 

About SITKA 

SITKA, based in Bozeman, Montana, created and leads the technical hunting apparel category.  The company is recognized for its commitment to continually improving the life experience of  the hunter and for its support of healthy ecosystems and wildlife populations. SITKA products  work together in systems, and each piece is designed and tested rigorously in both the lab and  

the field. SITKA is owned by W.L. Gore & Associates, an advanced materials company well  known for Gore-Tex™ fabrics and many other industry-leading innovations that provide durable  comfort and protection to outdoor enthusiasts. Go to sitkagear.com to learn more about how  SITKA enhances the full life experience of the hunter.