SLG2, Inc has officially released its impressive 2023 first quarter report, showing they continue to make lifelong impacts on the shooting industry with new brand extensions, the 15-year expansion tour, and much more. The brand continues to open the door for women, men and families to build confidence, expand on their shooting abilities and live safely.
“After almost 15 years dedicated to empowering as many women as possible, I looked at the landscape of our industry and realized there was a dire need to expand our reach, brands and mission,” said Karen Butler, founder and president of SLG2, Inc. “Our Safe LivinG expansion proved the need for a stronger emphasis on public safety initiatives. With over 1,000 guests in the first quarter of 2023 alone, the Shoot Like A Girl and Safe LivinG trailers produced memories that will last a lifetime and lessons that will continue on for generations.”
The mobile ranges traveled 11,163 miles, using 1,972 gallons of fuel. This quarter, the guests represented a younger demographic. 60% of the guests were under 50 years old, with 2% of guests preferring not to report their age.
Report results showcased the exponential growth and immense need for confidence with shooting sports and personal, community and family safety. Prior to participation in the tour, 67% of attendees had positive attitudes toward firearms while 37% expressed improved attitudes after connecting with SLG2, Inc instructors. Home defense took the lead for the intended purpose of owning or training with a firearm, with recreational, on and off-body carry and hunting following close behind. Of the 62% of guests who plan to buy guns, 70% of guests committed to pistol sales, 24% to rifle and 14% to shotgun. After archery shooting during the 15-year expansion tour, 26% of the attendees planned to buy one or more bows.
“Everyone associated was professional, knowledgeable and kind,” said Prattville, AL guest. “I highly recommend Shoot Like A Girl or the Safe Living experience to anyone interested in learning more about guns, especially prior to purchasing one.”
As SLG2, Inc reflects on this impactful quarter, these impressive numbers and events were made possible by the overwhelming support from its industry partners and the amazing guests that choose to participate. The team continues to foster a love for the shooting and keeping themselves and others safe through education and empowerment as they look towards the next quarter and beyond.
About SLG2, Inc.
Founded in 2008, SLG2, Inc is a marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting.
Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.
Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.
Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.
SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.