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Source Outdoor Group Named Agency of Record for Scent Thief®

Scent Thief® is pleased to announce Source Outdoor Group® of Gainesville, Georgia, as its Agency of Record. In this role, Source Outdoor Group will be tasked with a wide range of responsibilities for the innovative brand, including public relations, media planning, and influencer management.

Scent Thief’s mission is to keep hunters hidden in the woods using patented “No Smell” technology, which shuts down an animal’s ability to smell. Consumers can stay discrete on their hunt with a broad scope of products, including shampoo and body wash, field spray, hanging tree wafers, and much more!

“I’m pleased to welcome Source Outdoor Group and their expertise in developing sound marketing strategies to grow our brand,” said Jay Carpenter, President of Scent Thief. “As our integrated marketing partner, Source Outdoor Group will be tasked to translate the organization’s program initiatives into communications strategies that drive results. We look forward to expanding our marketing capabilities through our new partnership with Source Outdoor Group.”

Source Outdoor Group has a diversified list of clients across the country. The firm is an industry-leading marketing communications company known for building brands in the outdoor industry.

“We’re pleased to work with Scent Thief to create and execute marketing tactics that will help the brand expand,” stated Aaron McCaleb, President/Owner of Source Outdoor Group. “Through relevant marketing, content, and communication initiatives, we look forward to engaging people with their revolutionary product line.”

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About Scent Thief

Scent Thief is a double-patented formula that eliminates an animal’s ability to smell without using enzymes, cover scents, chemicals, or ozone. With over 20 years of research and field testing, Scent Thief effectively keeps hunters in the game. Scent Thief approaches the problem of human odor differently than their competitors by targeting the area of the nose responsible for smell. By zeroing in on this area of the nose and relaxing it, Scent Thief blocks the signal that triggers danger in any animal with a sense of smell. Made in the USA.

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