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Source Outdoor Group Named as Agency of Record for Colt Manufacturing

Colt Manufacturing is pleased to announce that it has selected Source Outdoor Group of Gainesville, Georgia, as its endemic marketing and communications agency of record. This partnership will allow Source Outdoor Group to leverage public relations, media outreach, digital publicity tactics, content placement, brand development, and strategic marketing to maximize Colt’s continued presence and growth in the shooting sports markets.

Colt Manufacturing’s history began in 1836 when Samuel Colt was issued his first U.S. patent and built his original factory. Since then, Colt has been producing the firearms that helped make America, from the classic Colt 1911 chambered in .45 ACP and the original Colt Python .357 Magnum Revolver to the M4 Carbines used by millions of American Servicemen and women. Colt continues to be one of the most trusted American Made firearm brands. Today, millions of ardent shooters, hunters and enthusiasts enjoy Colt’s quality products, brand and mission.

“Colt Manufacturing continues to stay true to the vision of our founder, Samuel Colt – make firearms history,” said Paul Spitale, Colt’s Senior Vice President of Commercial Business. “In today’s marketplace, We want Colt not only to reach the widest audience possible but also to give them quality products and a brand they can trust. After a thorough search, we decided that Source Outdoor Group would be the ideal partner in this journey. As our integrated marketing partner, Source Outdoor Group will be tasked to translate the organization’s program initiatives into communications programs that drive results. We look forward to expanding our marketing capabilities through our new partnership with Source Outdoor Group.”

“We’re extremely honored and humbled to be chosen for this role and be a part of Colt Manufacturing’s long and storied history,” said Aaron McCaleb, President of Source Outdoor Group. “Colt has been on the cutting edge of many innovations in both product development and manufacturing. We are excited to work with this great company and contribute to their mission through meaningful marketing, content, and communication strategies.”

Located in Gainesville, Ga, on the foothills of the Appalachian mountains, Source Outdoor Group is a full-service marketing firm servicing a diverse client base of hunting, shooting, fishing and marine product manufacturers. Source Outdoor Group is recognized as an industry-leading marketing and communications company that implements proven tactics for brand success and growth.

Colt’s Manufacturing Company LLC ( is one of the world’s leading designers, developers and manufacturers of firearms. The company has supplied civilian, military and law enforcement customers in the United States and throughout the world for more than 175 years. Its subsidiary, Colt Canada Corporation, is the Canadian government’s Center of Excellence for small arms and is the Canadian military’s sole supplier of the C7 rifle and C8 carbine. Colt operates its manufacturing facilities in West Hartford, Conn., and Kitchener, Ontario. 

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