Summit Coffee™ and Vacation Races today are thrilled to announce a new national partnership in which Summit will serve as the exclusive coffee partner of all Vacation Races events in 2022. Summit will provide specialty, certified organic coffee for all Vacation Races events, in addition to merchandise, mugs, and other offerings for Vacation Races participants.
Summit intends to activate at several Vacation Races events, including the Zion and Bryce Canyon Ultras; the Grand Circle Trailfest; and the Great Smoky Mountains Half Marathon + 5K. Several Summit employees will participate in Vacation Races events as part of the sponsorship. This continues Summit’s push into the outdoors and running communities, buoyed by its Find Your Summit™ lifestyle brand. Summit is an official sponsor of ultramarathon star Courtney Dauwalter, the Official Coffee of the Outdoor Retailer, and a partner for mountaineer Phil Henderson and his Full Circle Everest Expedition.
“Partnering with Vacation Races couldn’t be a better brand fit for Summit and where we’re heading,” said Brian Helfrich, CEO of Summit Coffee. “It’s our intent to become the preferred coffee for runners and outdoors athletes all over the U.S., and we’re excited to find another level on which to engage with them. Personally, I can’t wait to run 100K around Zion with a few thousand folks and share more about the Summit Coffee brand.”
Vacation Races is the undisputed industry leader in National Park half marathons, ultra marathons, trail running festivals, and extended running adventures. Since its inception, the company has worked to develop sustainable event systems to help support and promote the preservation of our public lands.
“Simply put, this partnership makes sense,” said Salem Stanley, Founder and CEO of Vacation Races. “Summit Coffee is a brand that is focused on sustainability and building community through remarkable hospitality and we look forward to introducing our community to a company that aligns so closely with our own mission and values.”
Summit Coffee is a certified organic roaster and retailer based in North Carolina. Summit has seven open cafés, with six more in development, around the Southeast U.S. For more information, please contact Summit Marketing Manager Leah Middleton (leah@summitcoffee.com).
