Mogadore, OH. TenPoint Crossbows is excited to announce that their National Sales Manager, Keith Arnold, has been elected to the Archery Trade Association (ATA) Board of Directors.
An avid archer and bowhunter for 29 years, Arnold began his career in the archery industry at the age of 16, working in the archery department of French Creek Outfitters, a large independent retailer in Pennsylvania. Since then, he has made stops at Kinsey’s Inc and Plano Synergy. In his current role as the National Sales Manager at TenPoint Crossbows, Arnold defines and implements sales programs/strategies, drives the overall sales forecast for the company, and contributes heavily in crafting the marketing message that will best resonate with the consumer.
“I look forward to representing TenPoint Crossbows as an ATA board member,” said Arnold, one of three new individuals elected to the board in 2021. “I will contribute on initiatives that benefit both manufacturers and retailers alike. On the manufacturing front, I intend to focus on driving-down the volume of counterfeit products that are currently being offered in the archery industry. Specifically, for archery retailers, I hope to contribute on initiatives that better equip independent retailers to compete and thrive in today’s retail climate. The ATA is truly ‘Archery’s Watchdog’ on many fronts, and I am excited to be a part of the team!”
While 2020 has presented the archery industry with many challenges, it has also presented the industry with plenty of opportunities moving forward, the largest being the growing number of newcomers to the sport. Arnold shared his enthusiasm regarding that opportunity as he looks forward to the future.
“I am excited to work alongside the board as we seek to increase participation and secure the long-term future for all aspects of archery and bowhunting. “
