Southwick Associates has announced the brands and products that hunters and target shooters preferred most in 2008. This list has been compiled from the 24,206 surveys completed by hunters and target shooters last year for HunterSurvey.com and TargetshootingSurvey.com. In 2008, top brands included:

  • Top rifle brand: Remington (18.1% of all purchases)
  • Top shotgun brand: Mossberg (29.9% of all purchases)
  • Top muzzleloader brand: CVA (40.8% of all purchases)
  • Top handgun brand: Smith & Wesson (18.4% of all purchases)
  • Top scope for firearms: BSA (16.1% of all purchases)
  • Top rifle ammunition brand: Remington (29.9% of all purchases)
  • Top shotgun ammunition brand: Winchester (35.7% of all purchases)
  • Top handgun ammunition brand: Winchester (26.1% of all purchases)
  • Top blackpowder brand: Pyrodex (39.0% of all purchases)
  • Top balls, bullets, or shot brand: Powerbelt (34.9% of all purchases)
  • Top bow brand: BowTech (22.0% of all purchases)
  • Top arrow brand: Easton (40.5% of all purchases)
  • Top fletching brand: Bohning (26.3% of all purchases)
  • Top broadhead brand: Muzzy (21.5% of all purchases)
  • Top game call brand: Primos (35.9% of all purchases)
  • Top reloading bullet brand: Hornady (23.0% of all purchases)
  • Top reloading powder brand: Hodgdon (33.0% of all purchases)
  • Top binocular brand: Bushnell (29.4% of all purchases)
  • Top knife brand: Buck (19.8% of all purchases)
  • Top shooting target brand: Shoot-N-C (37.7% of all purchases)

Launched in 2006, HunterSurvey.com and TargetshootingSurvey.com help the firearms and outdoor equipment industries, government officials, and conservation organizations track consumer activities and expenditure trends. The list above represents only a small sample of the vast amount of information that is available from the complete survey results. The results are scientifically analyzed to reflect all U.S. hunters and target shooters. Find out how a subscription to the complete survey data can help your business, government agency, or organization.  For more information, contact Donna Leonard at Donna@southwickassociates.com.