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TrueTimber Announces Expanded Partnership with American Honda

TrueTimber, the world’s best-selling camo brand, has announced a partnership expansion with American Honda Motor Co., the sole distributor of Honda motorcycles, scooters, ATVs and side-by-sides, that will see the companies collaborating on future projects. The two brands have already worked together in the past, for example partnering on special editions of Honda Pioneer and Talon side-by-side models featuring TrueTimber Viper Urban camo. In addition, TrueTimber has offered Honda-branded clothing items under a licensing agreement.

“It has been really exciting to grow such a collaborative partnership with an iconic brand such as Honda and explore new ways to get engaged with our customers,” said TrueTimber CEO Rusty Sellars. “Both companies share such an intense passion for the outdoors, and we are looking forward to further enhancing our fans’ adventures through our products.”

Through this new arrangement, Honda and TrueTimber will extend their partnership via a co-branded marketing campaign. Honda Power Sports and Products will have exclusive rights to TrueTimber’s all-new Atera camo pattern on Honda’s family of products. The pattern will first be featured on a Honda powersports vehicle to be announced at a later date.

TrueTimber Atera camo is a true hybrid pattern, making use of elements found in nature and an abstract background for maximum human silhouette disruption. The foreground uses actual images of oak leaves, limbs, pines, moss and bark with an abstract background to create a unique pattern that offers concealment in any terrain.

“American Honda and TrueTimber are leaders in their respective categories, and both brands share a passion for outdoor recreation,” said Jeremy McGuire, Senior Manager of Customer Engagement at American Honda. “This new partnership will elevate the product offerings from both of our companies, as we work together to reach our customers in creative and innovative ways. Customers should stay tuned for additional exciting news regarding this exciting new collaboration.”

To learn more about the entire TrueTimber product line and see all available patterns, visit Details about future product launches can be found on TrueTimber’s Facebook  and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide array of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit

About American Honda

American Honda Motor Co., Inc., is the sole distributor of Honda motorcycles, scooters, ATVs and side-by-sides in the United States. American Honda’s Power Sports & Products Division conducts the sales, marketing and operational activities for these products through independent authorized Honda retail dealers. For more

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