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TrueTimber® Announces Richard Howard as Director of Licensing

TrueTimber is excited to announce industry veteran Richard Howard as Director of Licensing. Howard will be overseeing licensing and implementing strategies to expand the TrueTimber brand and steer licensed products into new opportunities and markets both domestically and internationally.

“We are really excited to have Richard join the team and look forward to what he brings to the table,” said TrueTimber CEO Rusty Sellars. “Richard has a ton of experience within the outdoor industry and with camo specifically, so his value to the brand and our partners is very high. We are thrilled to add him to our extremely talented team.”

Howard offers over 24 years of licensing and sales experience working within the outdoor industry with multiple key brands. His expertise will be used to expand existing and build new relationships with partners in both the hard and soft goods licensing categories for TrueTimber.

“I have been blessed to be able to spend my entire career in the global outdoor industry and to have experienced success with all the brands I have worked with,” said Howard. “I am extremely grateful to find a home with the TrueTimber team, where I can utilize my experience and relationships in the industry to ensure the future success of TrueTimber.”

To learn more about the entire TrueTimber product line and see all available patterns, visit Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit

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