INMAN, S.C. – August 7, 2020 – TrueTimber is tackling the summer sun and heat with the revolutionary CHILLER™ technology. Offering the highest level of protection from the elements, CHILLER combines multiple properties to keep users cool and safe from the sun. This technology is integrated on multiple items from the TrueTimber fishing line.
CHILLER Technology features a flat cross-structure fabric design delivering a wide surface area to quickly transfer body heat and reflect sunlight. The incorporation of an inorganic additive into the polymer increases the surface area and creates small channels to promote additional cooling. The fabric goes through a unique texturing process, which creates a low bulk yarn to maximize the garment’s breathability to keep users cool and dry throughout the day. The combination delivers quick dry, moisture wicking fabric with odor control and UPF 50 sun protection.
“This is truly a revolutionary technology and we are thrilled to be able to utilize this fabric with multiple pieces on our fishing line,” said TrueTimber CEO Rusty Sellars. “Like every TrueTimber product, we focused on designing and producing a high-quality, high performance material that our users can have confidence in no matter how harsh conditions may be. CHILLER does just that and is ready for the hottest days and strongest sun.”
MirrorLake CHILLER Long Sleeve Crew
The MirrorLake CHILLER Long Sleeve Crew features a sleek yet casual design ready for the next fishing trip or casual event with the added benefits of CHILLER Technology. The versatile fabric and lightweight design provide superior sun protection while maintaining superior cooling ability. Available in December Sky/Viper Aqua and Steel Blue/Rift, MSRP $24.99.
The Syspend CHILLER ¼ Zip features the revolutionary CHILLER technology while having the added benefit of a ¼ zip design. Mesh paneling in the underarm and side seams for added comfort, smooth comfortable heat seal labeling in the back and zippered sunglass pocket deliver comfort and usability. Available in Viper Aqua/Drizzle, MSRP $29.99.
To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook, Instagram and Twitter pages.
About TrueTimber
Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.
