VERTX LAUNCHES NEW ‘SUN HOODY, PLEDGES PORTION OF MAY PROCEEDS TO SKIN CANCER FOUNDATION IN HONOR OF SKIN CANCER AWARENESS MONTH
Performance Meets Purpose with Lauch of Latest Vertx Innovation
CINCINNATI, OH (MAY 12, 2025) – Vertx, a leading manufacturer of cutting edge outdoor performance and tactical gear, is proud to announce the launch of its newest innovation: the Vertx Full Sun Hoody. Engineered for maximum comfort, protection, and durability, the Full Sun Hoody is built for those who demand more from their gear—whether in-the-field, on the trail, or under the sun.
As part of the product’s launch, Vertx is partnering with the Skin Cancer Foundation during May’s Skin Cancer Awareness Month. It will donate a portion of proceeds from every Full Sun Hoody sold during the month to support the foundation’s mission to reduce the incidence of skin cancer through education, prevention, and early detection.
“The Sun Hoody was created for long-lasting, do-it-all performance,” said Aaron Silvestain, Director of Marketing and Ecommerce at Vertx. “It’s a product designed to protect our customers and allow them to perform. Our partnership with the Skin Cancer Foundation allows us to extend that mission by enlisting our customers in the fight against skin cancer, which is the most common form of cancer in the United States.”
Available in both men’s and women’s styles, the new Full Sun Hoody brings versatile, technical performance to every adventure. The women’s version is an extension of Vertx’s collaboration with world-champion shooter and tactical athlete Lena Miculek – The Lena Collection – and continues the brand’s commitment to designing purpose-built gear tailored for women.
“From its UPF 40+ protection to its abrasion resistance and thoughtful design, the Sun Hoody is built to go the distance,” said Anne Thurman, VP of Product Development at Vertx. “What really sets this product apart though is the integration of the innovative 37.5® Technology, a fabric technology which helps regulate core temperature and boosts comfort and energy efficiency and makes it the ultimate choice for staying protected and performing at your best under the sun.”
Advanced Features for Maximum Protection and Comfort
- UPF 40+ rating helps shield you from harmful UV rays
- Dries 5x Faster than other performance fabrics
- 37.5® Active Technology delivers permanent performance by managing your core temperature efficiently and reducing energy expenditure
- Superior moisture management, breathability, and quick-dry properties keep you fresh and dry in the heat
- Excellent abrasion and snag resistance ensures durability in rugged environments
- Relaxed fit with underarm gussets and angled back yoke for enhanced range of motion
- Zipper sleeve pocket and two discreet stash pockets at the sleeve hem offer practical storage
- Flatlock seams and upgraded thread increase longevity and comfort
- Heat transfer tags and branding eliminate chafing for an irritation-free experience
Right in time for warm-weather adventures under the sun, the new Sun Hoody is available now at www.vertx.com and select retailers.
About Vertx
Vertx® is a brand of Fechheimer Brothers Company™, owned by Berkshire Hathaway Inc. Over 180 years of product innovation are part of the Vertx Heritage. Vertx specializes in developing world-class products, apparel, bags, accessories, and gear for the outdoor performance, overlanding and tactical gear markets. Vertx is constantly striving to deliver the best features, technology, and innovation because we know that staying ahead of what’s next is vital in this ever-changing world.
