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BARNEVELD, Wis. – Vortex® today announced the acquisition of GeoBallistics®, a Dallas, Texas based business providing ballistic mobile application software. The GeoBallistics® philosophy closely aligns with the Vortex® mission of creating the best possible experience for their customers. GeoBallistics® products will be added to the Vortex® portfolio to continue to enhance and simplify hunting and shooting while providing critical information quickly and accurately.

“We’re always looking for new ways to help Vortex Nation™ enjoy unforgettable experiences in the field,” said Joe Hamilton, Vortex® CEO. “Acquiring GeoBallistics® allows us to offer both consistency in our product line and make long-range ballistics simpler and more accessible for everyone.”

For shooters already utilizing the GeoBallistics® suite, nothing in the software and app experience will change. The biggest change you can expect is that Vortex® will now be providing customer service and support.

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About Vortex®Your desire to be your best fuels our promise to provide nothing short of exceptional performance, unmatched service, and memorable experiences. The way we see it, your success is our success. Welcome to Vortex Nation.

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