YETI goes bold with the new launch of the Alpine Yellow colorway and we are all in for it. The color speaks of high altitude adventures in the high country. We expect to see it everywhere in the coming months and some of these colors are going to sell fast. The color is bright and bold and it is available in everything from the Camino 20, Hopper M20 Backpack Cooler, Colster and most importantly our favorite the Rambler 30oz Tumbler. This is a limited edition colorway and it is just not going to last long.
Climbers and hunters have something in common both are willing to put in the time necessary to reach their goals. Hunting is all about hitting your peak and brightening your mood. When I look for products, I look for things that inspire me and products that bring me joy. Whether that is a pack, a rambler filled with my favorite drink or a big bright cooler that I know is filled with my favorite drink.
There is nothing better after a full day of hunting than getting back to the truck and being able to open up the cooler, grab a cold drink and celebrate the moment at the back of the tailgate. It is a whole lot better if you can share that moment around the tailgate with someone new to hunting or an old friend.
Get out there and enjoy! Check out the entire YETI Alpine Yellow Lineup!