Award-Winning Legend Elite all-water flyrod series ready for September fishing adventures
PARK FALLS, WIS. (July 24, 2025) – Trade shows and awards are fun. For our team at St. Croix Fly, ICAST 2025 presented great opportunities for reconnecting with existing retail and media friends, while making plenty of new ones. We had a lot to talk about; specifically, the four all-new rod series our team in Park Falls, Wisconsin has poured our hearts, brains, and souls into over the past two years or so.
More important than words, though, were the hours spent at the casting pond where we put LEGEND ELITE, LEGEND ELITE SALT, TANNIC BASS, and TANNIC MUSKY into the hands of industry professionals so they could experience the joys of casting these significant, new, made-in-the-USA rods firsthand. It was a wonderful week, capped off by LEGEND ELITE’s recognition as Best Fly Rod in the 2025 ICAST New Product Showcase Awards.
If you attended ICAST and took the time to come see our team, THANK YOU. If not, we’re here to answer any questions you may have – about either the rods themselves, our brand, our facilities and resources, or how we can work together to meet your business objectives while putting the BEST RODS ON EARTH into the hands of even more anglers.
The award-winning LEGEND ELITE series is currently available for order by retail partners, with delivery and angler availability in early September. LEGEND ELITE SALT and TANNIC BASS will follow in early November, and LEGEND ELITE MUSKY in early December. Existing St. Croix Fly specialty retail partners can reach out to their regional sales representative for assistance. Professional guides with established shop affiliations are also encouraged to reach out to their regional sales rep for information on our pro programs.
MIDWEST (IA, IL, IN, KS, MI, MN, MO, NE, ND, OH, SD, WI) – WISCO OUTFITTERS LLC / Matt Kwitek / matt@wiscooutfitters.com
ROCKY MOUNTAINS NORTH (ID, MT, UT, WY) – HM OUTDOORS LLC / Travis Morris / travis@hmoutdoors.com
COLORADO & PNW (AK, CO, OR, WA) – REDBAND SPORTS GROUP / Joe Amend / redbandsports@yahoo.com
CALIFORNIA & SOUTHWEST (AZ, CA, HI, NV) – H&H OUTDOOR MARKETING / Dale Hightower / dalehightower@msn.com
SOUTHEAST (AL, FL, GA, NC, SC, TN, VA, WV) – BANKSIDE OUTDOORS / Alex Elkins / alex@banksideoutdoors.com
TALO & NORTHEAST (AR, CT, LA, MA, ME, MS, NH, NJ, NY, PA, RI, TX, VT) – DUNKIN LEWIS, INC. / admin@dunkinlewis.com
CANADA NORTHEAST (LE, NB, NS, PE, QC) – EVASION NATURE AGENCY / Jean Martin Landry / jm.landry@sympatico.ca
CANADA ONTARIO (ON) – HI-LINE ENTERPRISE / Bob Stirling / robert.stirling@sympatica.ca
CANADA WEST (AB, BC, MB, SK, YK) – CAN-AM SALES GROUP / Scott Makway & Meghan Shanahan / meghan@canamsalesgroup.com
INTERNATIONAL – ACCESS ANGLER / Greg Goddard / gregorygoddard@accessangler.com
Interested in becoming a St. Croix Fly retailer? Email Zack Dalton, St. Croix Fly Director of Sales, at zackd@stcroixrods.com.
The 2026 St. Croix Fly product portfolio consists of CONNECT all-water rods ($295 retail), MOJO BASS warmwater rods ($180 retail), IMPERIAL USA all-water rods ($395 retail), IMPERIAL USA SWITCH rods ($425 retail), IMPERIAL SALT saltwater rods ($425 retail), LEGEND ELITE all-water rods ($595 retail), LEGEND ELITE SALT saltwater rods ($650 retail), TANNIC BASS warmwater rods ($695 retail), TANNIC MUSKY warmwater rods ($795 retail), TECHNICA light-line rods ($975 retail), EVOS all-water rods ($975), and EVOS SALT saltwater rods ($1,025 retail).
Check out our complete 2026 Catalog HERE.
ABOUT ST. CROIX FLY
At the core of our brand ethos lives a simple yet fierce conviction; we exist to create dynamic fishing tools that intuitively help you evolve as a caster and angler. Our focused philosophy continually questions conventional wisdom, inspires innovation, and drives our persistent pursuit of fly-rod perfection. When you own a St. Croix, it’s more than just a rod. It’s a promise. It’s more than seven decades of hard-earned knowledge aimed at designing and building the Best Rods on Earth, so you can be at your best in your own persistent pursuit. Join our journey at stcroixfly.com. The St. Croix Family of Brands includes St. Croix Fly, St. Croix Rod, SEVIIN Reels, and Rod Geeks.
