Huntington Beach, CA, is the place and April 27-28 are the dates to check out Hobie® Eyewear’s stellar line-up of polarized sunglasses right at the water’s edge. SURFscape, 2024, produced by the Surf Industry Members Association (SIMA), is the venue, and it will feature more than 100 leading surf brands in a novel beachside format expected to draw 10,000 consumers checking out the latest surf lifestyle products on the market.
“We’re really pumped for this event,” says Dylan Coates, Marketing Manager for Hobie® Eyewear. “We’ll be sharing spaces 29 and 30 with Hobie® Electric Bikes to create one space that captures the nostalgia of the early days of the Hobie® brand while showcasing our modern product offerings.”
Indeed, Hobie® Eyewear will have NEW 2024 styles, including Cortez, Blockhead, and Eddy Float, available for purchase. Stop by, and you’ll also find Hobie® Swag for all attendees, plus giveaway drawings for “one of a kind” Hobie® sunglasses.
“SIMA’s SURFscape presents an ideal platform for Hobie® Eyewear, a brand deeply rooted in Southern California, to engage with our core consumers,” says Oliver Reyes, Hobie® Eyewear’s National Sales Manager. “The invaluable feedback received last year fuels our excitement for our involvement in SURFscape’s second edition. We anticipate this year’s event to exude the same exhilarating atmosphere as its predecessor.”
Coates agrees. “SIMA excels in introducing innovative ideas that foster connections between brands and retailers in the surfing industry. Amidst a challenging retail landscape, they consistently lead in discovering novel solutions to empower their members for success. SURFscape exemplifies this ethos. Its inaugural year was a resounding success, and we foresee it becoming a cornerstone event within the surfing community for years to come. Whether you’re big into the surf lifestyle or simply curious about the surf scene, this is one event you don’t want to miss.”
For more information about Hobie® Eyewear, visit: https://hobieeyewear.com
For more information about Hobie® Electric Bikes, visit: https://hobieelectricbike.com
To learn more about SURFscape, visit: https://SURFscape.com
Hobie® Eyewear Blockhead Features:
- Polarized Nylon Lenses
- HydroClean™ lens coatings
- 100% UV Protection
- 5 Barrel Hinges
- Rx Ready
- Price: $99.99
Hobie® Eyewear Cortez Features:
- Polarized Nylon Lenses
- Acetate Frame
- HydroClean™ lens coatings
- 100% UV Protection
- 5 Barrel Hinges
- Rx Ready
- Price: $99.99
Hobie® Eyewear Eddy Float Features:
- Polarized Nylon Lenses
- Ultra-light Floatable Frame
- HydroClean™ 360° lens coatings
- 100% UV Protection
- Co-Molded Megol Rubber Temples
- Comfort Grip Rubber Nose Pads
- Price: Starting at $99.99
As the exclusive licensee for Hobie® Eyewear, Eyeking LLC stands as a multi-generational, award-winning design firm dedicated to crafting and delivering distinctive eyewear globally. Specializing in private label and licensed eyewear, Eyeking LLC fosters the evolution of Hobie® Eyewear, a brand inspired by the legendary waterman Hobie Alter. This sunglasses collection is tailored for outdoor enthusiasts, water sports athletes, and those passionate about adventure. Since 1982, our extensive line of performance polarized sunglasses has consistently upheld a legacy of cutting-edge vision technology and design focused on enhancing performance. Committed to excellence and driven by a shared love for enriching outdoor experiences, Eyeking LLC and Hobie® Eyewear jointly shape the future of performance eyewear. Explore the collection at www.eyeking.com or www.hobieeyewear.com for more information.
For more information, please visit
WWW.HOBIEEYEWEAR.COM
