Middlefield, OH (October 20, 2026) — Since 1947, Flambeau Outdoors has been rooted in a simple idea: create innovative products that help people enjoy the outdoors and make lasting memories with family and friends.
Flambeau Outdoors began with two brothers fishing in the Flambeau River in 1947. They wanted to come up with a better lure to catch more fish, and that’s where the Helic Frog came from; the first lure that Flambeau Outdoors created. What started as an effort by two brothers to solve a problem on the water became the beginning of a company dedicated to designing practical, innovative products for generations of outdoor enthusiasts.
From that first lure to the products Flambeau Outdoors offers today, the company’s heritage has remained centered on innovation, quality, and a love of the outdoors. For nearly eight decades, Flambeau Outdoors has continued to bring products to families who fish, hunt, explore, and enjoy time outside together.
Flambeau Outdoors’ story is about curiosity, ingenuity, and the timeless appeal of spending time outdoors. From a fishing trip on the Flambeau River in 1947 to today’s families creating their own traditions, the company continues to build on a rich history.
For generations, Flambeau Outdoors has been bringing innovative products to families like yours since 1947.
About Flambeau Outdoors
Flambeau Outdoors has been a leader in the outdoor industry for over 75 years, providing innovative storage, hunting, and fishing solutions for sportsmen and outdoor enthusiasts. From tackle boxes and weapon cases to decoys and hunting accessories, Flambeau Outdoors delivers durable, high-quality gear designed to withstand the elements. As part of Flambeau, Inc., a family-owned company known for its expertise in plastic manufacturing, Flambeau Outdoors remains committed to American craftsmanship and innovation.
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