Fishing News

Frabill’s Trophy Haul™ Nets Named a Finalist for Fast Company’s Best Product Design of 2019

Grand Prairie, Tx (October 29, 2019) – All fishermen know the feeling of losing a fish right at the edge of the boat. Frabill’s Trophy Haul nets were made to “finish the fight,” ensuring that the big fish make it into the boat, even for the solo angler. Frabill is excited to announce that their new line of Trophy Haul landing nets has been named a finalist for Fast Company’s Best Product Design of 2019.

Fast Company is the world’s leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, world-changing ideas, and design. Written for, by, and about the most progressive business leaders, Fast Company inspires readers to think beyond traditional boundaries, lead conversations, and create the future of business.

Finalists for Fast Company’s Best Product Design of 2019 included the most innovative items on the market, such as products by Microsoft, Adidas, and Google. Frabill’s line of landing nets stood out amongst leaders in the technology and conservation markets. See the full list of finalists here.

Frabill partnered with Smart Design, a strategic design company with their goal being to humanize products, services, and experiences through in-depth research, insights, and design strategies. “Standing out in a competitive market is always a challenge. Partnering with Smart Design offered an outsider perspective that helped us understand what our customers were missing so we could improve our products with them in mind” stated Charlie Davis, Director of Brand, Plano and Frabill Fishing.

The ingenious minds at Frabill and Smart Design resulted in a line of nets with the future of fishing reimagined. Frabill has earned the recognition they deserve for giving today’s fishermen modern tools that reflect their dedication and skill.

Frabill, Inc. has been trusted by anglers for more than 75 years to provide premium fishing equipment. Frabill’s ice fishing product lineup consists of portable ice fishing shelters, rod and reel combos, tip-ups, bait containers, portable aeration, and premium ice fishing apparel. Open water products include landing nets, portable aeration, bait containers, bait care, bait traps and seines, accessories, and premium open water F Series Storm Gear.

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