Industry News

Gunpowder Inc. Named Public Relations Agency of Record for Latitude Outdoors

Gunpowder, Inc., a leading enthusiast lifestyle agency, announces the addition of Latitude Outdoors to its growing lineup of leading brands in the hunting industry. Latitude Outdoors, makers of the quietest and most lightweight saddle-hunting systems on the market, will look to Gunpowder for public relations strategy, event management and strategic partnership development to take the brand to even greater heights.

Latitude Outdoors has been on the forefront of saddle hunting innovation since its inception in 2019 and the company continues to provide the most innovative and highest quality products to hunters nationwide. After a successful launch of the Carbon SS Climbing Sticks in 2023, and with a detailed plan for game-changing new products in 2024, Latitude Outdoors’ partnership with Gunpowder finds the company poised for significant growth in coming years. 

“This collaboration with Gunpowder aligns perfectly with our goals as a brand. Their expertise in the outdoor space, combined with our commitment to success, positions us for an outstanding 2024 season,” said Latitude Outdoors Co-founder and CEO, Kevin Leach. “We are extremely excited to partner and, in doing so, we are confident that we will reinforce our status as an industry leader.”

Since 2015, Gunpowder has been making an impact in the outdoor and enthusiast categories, providing expertise and creative guidance in marketing communications for its impressive and growing list of clients, including Pure Fishing, Academy Sports + Outdoors, Johnson Outdoors, SITKA Gear, Uncharted Supply Co. and Christensen Arms, among others. The agency’s leadership in the industry and its integrated approach to marketing will help bring awareness to the Latitude Outdoors brand, while sharing its products with a wider consumer base of outdoorsmen and women.

“We have a shared commitment to success with Latitude Outdoors and, in partnering together, we will showcase their versatile line of advanced climbing systems and ergonomic saddles to a growing community of hunters,” said Ryan Chuckel, Gunpowder founder and CEO. “As the trend towards mobile hunting continues to gain momentum, we are ready to collaborate with the Latitude Outdoors team and contribute to their growth and success in this dynamic industry.”

About Latitude Outdoors
Latitude Outdoors, based in Grand Rapids, Michigan, is the leader in ergonomic saddles, mobile hunting systems, and specialized climbing equipment created to enhance mobility and efficiency in the field. Every piece of gear has been meticulously designed to meet the demands of hunters who pursue all opportunities – public, private, or the neighbor’s backyard. Visit to learn more about how the product line truly enhances your hunt and the outcome. 

About Gunpowder, Inc. 
Since 2015, Gunpowder has been driving dynamic communications programs for some of the world’s most influential enthusiast brands including, SITKA Gear, Pure Fishing, Academy Sports + Outdoors, Ravin Crossbows, Johnson Outdoors, Uncharted Supply Co., and THOR Industries. The agency is built on a commitment to driving earned media coverage and social engagement with brand communities through a nimble, creative approach and by understanding how strong strategy and blue-collar work ethic can drive positive business results. The people of Gunpowder live, work and play with its clients’ products and services at the center of their lives. More information is available at

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