NEW ULM, MN — Registration is now open for the 2027 ATA Trade Show, and tickets are now on sale for the Archery & Bowhunting Supershow, returning to Indianapolis Jan. 7-10, 2027, as part of ATA Show Week.
Bringing together retailers, manufacturers, media, bowhunters, competitive archers and industry professionals from across the country and around the world, ATA Show Week delivers four days of business, competition, education, networking and the year’s newest product launches.
The week begins Jan. 7-8 with the members-only ATA Trade Show, where retailers can see, shoot and compare the latest bows, accessories, apparel and technology while connecting with the people who designed, built and know the products best.
The excitement continues Jan. 9-10 as the Archery & Bowhunting Supershow opens to the public, giving archery and bowhunting enthusiasts the opportunity to experience the industry’s newest products, connect with top brands and share the same show floor just days after the trade show concludes.
In addition to the Trade Show and Supershow, attendees can take part in world-class competitions, educational sessions featuring industry leaders, exclusive giveaways and networking events that make ATA Show Week the industry’s biggest celebration of archery and bowhunting.
The current 2027 lineup includes:
- ATA Trade Show (Jan. 7-8)
- S3DA Indoor Open (Jan. 8)
- World Archery Indoor World Series 500 (Jan. 8-9)
- NFAA Rushmore Rumble (Jan. 8-10)
- Archery & Bowhunting Supershow (Jan. 9-10)
Credentialed media also play an important role throughout the week, with access to product launches, industry announcements, competitions and interviews that help tell the stories shaping the year ahead. Editorial press, digital creators and qualified media representatives can now register at https://archerytrade.org/press/.
Registration for the ATA Trade Show, Archery & Bowhunting Supershow tickets, hotel reservations and event information are available now at atashow.com.
Interested in Exhibiting or Sponsorship Opportunities?
To learn more about exhibiting and sponsorship opportunities throughout ATA Show Week, visit archerytrade.org/exhibitor or contact ATA Sales Manager Eric Dobberfuhl at ericdobberfuhl@archerytrade.org or (507) 233-8142.
Serving our members since 1953, the Archery Trade Association is the leading organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA works to increase the recruitment and retention of new, current and once-active archers and bowhunters, while serving as a driving force in defending, educating and lobbying for the greater good of the industry and sport. The ATA preserves and promotes archery and bowhunting’s rich heritage to ensure active consumer participation and successful manufacturing and retailing for generations to come. The ATA owns and operates the ATA Trade Show, the archery and bowhunting industry’s largest and longest-running trade show worldwide.
